Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.
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Product Details
Author:
Chuck Groth
Paperback:
224 pages
Publisher:
Delmar Cengage Learning
Publication Date:
December 05, 2005
Language:
English
ISBN:
1401872174
Product Length:
9.82 inches
Product Width:
7.98 inches
Product Height:
0.43 inches
Product Weight:
1.33 pounds
Package Length:
9.7 inches
Package Width:
7.9 inches
Package Height:
0.6 inches
Package Weight:
1.3 pounds
Average Customer Rating:
based on 1 reviews
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0 of 3 found the following review helpful:
Brand New Feb 14, 2009
By Merissa Tomlinson Quick shipping and new book. . . unfortunately could have gotten it cheaper somewhere else.
based on 1 reviews
