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Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
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Effective Television Advertising: A Study of 1000 Commercials (Marketing Science Institute Series)
SKU:
BKK-07901166-E
Availability:
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Product Details
Author:
David W. Stewart
Hardcover:
190 pages
Publisher:
Lexington Books
Publication Date:
1986-02
Language:
English
ISBN:
066911751X
Package Length:
9.1 inches
Package Width:
6.5 inches
Package Height:
0.9 inches
Package Weight:
1.1 pounds
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