Direct Response Television: The Authoritative Guide
SKU:
BKK-04435323-K
Availability:Out of stock
Packed with common-sense guidance and practical information, Direct Response Television shows you how to capitalize on the potential and avoid the pitfalls of this hot medium. You'll become well-versed on how to: -- Develop an effective marketing strategy -- Choose the best suppliers and partners -- Make the numbers work -- Produce a commercial
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Product Details
Author:
Frank R. Brady
Hardcover:
287 pages
Publisher:
Ntc Business Books
Publication Date:
1995-02
Language:
English
ISBN:
0844235482
Package Length:
9.3 inches
Package Width:
7.3 inches
Package Height:
1.2 inches
Package Weight:
2.0 pounds
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