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|  | |  | | | Destination Branding for Small Cities | | | | | SKU:
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Usually ships in 1 business days | | Only 5 left in stock, order soon! | | | | | | Branding is one of todays hottest and most misunderstood destination management and marketing concepts. Destination Branding for Small Cities takes readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development. This must-read primer demystifies branding, shows how to uncover a Destination Promise, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand. Destination Branding for Small Cities highlights: - Why branding is important to ambitious cities
- The pitfalls in destination branding and how to avoid them
- How to define your positioning and Destination Promise
- Critical questions to test your positioning, logo and tagline
- Ways to encourage stakeholders to be champions for the brand
- How to deliver outstanding brand experiences
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| | Product Details | | Author: | Bill Baker | | Paperback: | 192 pages | | Publisher: | Creative Leap Books | | Publication Date: | September 22, 2007 | | Language: | English | | ISBN: | 0979707609 | | Package Length: | 8.3 inches | | Package Width: | 5.9 inches | | Package Height: | 0.6 inches | | Package Weight: | 0.65 pounds | | Average Customer Rating: |  based on 9 reviews |
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| | Customer Reviews | Average Customer Review: ( 9 customer reviews )
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Most Helpful Customer Reviews
4 of 4 found the following review helpful:
Destination Branding Demystified Nov 03, 2007
By Bill Geist
Destination Branding has reached that tipping point at which everyone is talking about it...but so few are doing it well. Bill Baker has authored what I believe to be the finest treatise on the topic to date. Filled with several case studies of both the good and the bad, "Destination Branding for Small Cities" defines what destination brands are and aren't...and outlines a clear path for those that want to do branding right.
4 of 4 found the following review helpful:
Destination Branding for Small Cities Sep 23, 2007
By Reyn Bowman
This is an outstanding book, for large and small cities. I think Mr. Baker titled it for small cities so no one would fear it would be unrealistic at one level or another.
This book is an invaluable resource that provides a customizable, easy to follow roadmap of the "place" branding process. It is also an excellent tool for a city, town or county ready to assess, rearticulate or freshen an existing brand.
It book will be a shock for people who think a brand is a logo or tagline or something you buy from an advertising or public relations agency although such experts can play a role in the process or in deploying the brand later on if the community's destination marketing organization doesn't have that capability.
Branding cities and towns has come a long way from the days when two or three people (usually white guys) came up with a brand over a couple of martinis and then announced it to a community.
And Baker's roadmap provides lots of ways to customize an approach to a community's personality. It definitely isn't one size fits all.
This is a huge contribution that if used will empower any community of any size to distill a brand that works. I only wish I had had such a tool when I began branding places as a profession more than 30 years ago.
2 of 2 found the following review helpful:
Outstanding resource for branding destinations Nov 05, 2007
By Brian Harney
Bill Baker has produced a tool that every destination marketer should have on their desk and share with stakeholders. Written as a workbook for newcomers, it serves equally well as a resource for veterans. Ultimately, this book will guide you to giving your brand "life" by delivering on your destination promise.
Brian Harney, Director of Marketing, Washington County Visitors Association, Oregon
2 of 2 found the following review helpful:
An Excellent Book Oct 18, 2007
By David Prentiss
Bill Baker's book is a must-read for anyone who wants to get destination branding right. It is a clear and compelling narrative of what a destination branding process has to entail. This book offers excellent guidance on the right way to do destination branding and points out the common pitfalls you need to avoid. The book is also a great way to build consensus among your stakeholders group on how to proceed in the destination branding process.
Excellent book May 21, 2010
By Michael Luongo
"Travel Writer and Photographer"
Bill has created an excellent book. He gives fantastic examples, and the book is organized in a way that makes it easy to understand and digest. My masters was urban planning, though I am a travel writer now, and it is a book that serves both fields very well.
See all 9 customer reviews on Amazon.com
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