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Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

(23 customer reviews)

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Praise for previous editions of Designing Brand Identity:
An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts

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Product Details

Author:	Alina Wheeler
Hardcover:	320 pages
Publisher:	Wiley
Publication Date:	August 31, 2009
Language:	English
ISBN:	0470401427
Package Length:	11.2 inches
Package Width:	8.9 inches
Package Height:	0.9 inches
Package Weight:	2.8 pounds
Average Customer Rating:	based on 23 reviews

Features

ISBN13: 9780470401422
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Customer Reviews

Average Customer Review: 5.0

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If your work is even marginally to do with branding, buy this book. Aug 17, 2010
If there were a maximum of six, seven or twenty stars, I'd give this book every one of them. Excellent layout and very simple to follow. Reading it is like having a conversation with a brand professional. You feel you can ask the most basic question and it'll be answered intelligently and easily. The examples are great and the brand processes are as relevant as they are interesting. Read the small quotes and captions as well. Lot of wisdom from brand gurus that complement the primary paragraphs in each section. Beautiful for brand beginners and brand busters!

Great Resource Jul 05, 2010
This is a great reference to use as a consideration for all ranges of brand development. Some companies do not require all facets of the branding spectrum featured in this book, but it offers so many future applications for reference and application on your branding plan. One of the best features of this book is the section that addresses the "who do you think you are?!?" attitude of a company/employee group that is making the transition from little or no branding to having a system in place. Addressing employee "creativity" and upper management buy-in can be a challenge. Several examples prep the creative team for those obstacles. Great Book.

1 of 1 found the following review helpful:

Diving deep into the art of "planned" seduction Jun 21, 2010
This a great book: extensive, ordered, thoughtful, applied, ...
More magically, its author cannot help from making the book itself into a brand! A fascinating self referential concept.

1 of 1 found the following review helpful:

Comprehensive May 30, 2010
Covers most everything on the complex process of branding. Shares great advice from several branding firms. A must buy for anyone learning about branding a company.

Designing Brand Identity Handbook May 23, 2010
This is a very handy book that is easy to read and refer to. Giving step by step information on what to consider when building an asset for your client.