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Usually ships in 1 business days | | | | | | Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts | | | |
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| | Product Details | | Author: | Alina Wheeler | | Hardcover: | 320 pages | | Publisher: | Wiley | | Publication Date: | August 31, 2009 | | Language: | English | | ISBN: | 0470401427 | | Package Length: | 11.2 inches | | Package Width: | 8.9 inches | | Package Height: | 0.9 inches | | Package Weight: | 2.8 pounds | | Average Customer Rating: |  based on 13 reviews |
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| | Features | ISBN13: 9780470401422Condition: NEWNotes: Brand New from Publisher. No Remainder Mark.
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| | Customer Reviews | Average Customer Review:
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Great Resource Mar 04, 2010
I am a graphic design student and I am interested in branding and I am just starting my library. Great resource to have on the shelf. Lots of good information on all the areas that are impacted by branding. Gives lots of info so you cover all your basis. Easy read, great examples and very user friendly.
A godsend to a small branding company Mar 03, 2010
Hallelujah to Designing Brand Identity! The book that I'm sure was not an easy undertaking, but somebody had to do it. To a small brand strategy and communications company, learning this craft through experience and gut instinct, this truly is a godsend. It is validation for things we've done right, and insight for ways to sharpen. It's a re-kindling reminder of the value we deliver. Most important, it's a wise, egoless, universal set of principles, practices and processes to study and learn from. (And then go out there and add your own magic to.)
A classic Feb 25, 2010
This book is a real classic.
At every new project I do I begin with a scan of it. It is very well structured and written. It really helps me to organize my work.
(I also have great words on it from great branding professionals: [...])
Just love it! Thank you Alina Wheeler! :)
Adrian Mironescu
Identity designer and consultant | a free spirit
[...]
 Designing Brand Identity: An Essential Guide for the Whole Branding Team Feb 17, 2010
Good guide but very brief. Some of the answers to students questions maybe difficult to discern from the seemingly random quotes and text spread out through the pages.
Excellent read! Feb 12, 2010
All the information you need to work on branding identity is in this book. The layout is clean and open. The information comes in precise sets exactly as needed not bogging down the page with lines like text books. The images are appropriate and cleverly placed. A great designers book.
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