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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

(26 customer reviews)

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2151439241

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This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

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Product Details

Author:	Alina Wheeler
Hardcover:	288 pages
Publisher:	Wiley
Publication Date:	March 10, 2006
Language:	English
ISBN:	0471746843
Package Length:	11.0 inches
Package Width:	8.4 inches
Package Height:	0.8 inches
Package Weight:	2.5 pounds
Average Customer Rating:	based on 26 reviews

Customer Reviews

Average Customer Review: 4.5

( 26 customer reviews )
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Most Helpful Customer Reviews

5 of 5 found the following review helpful:

The first "complete guide" that really is all that - and more! Mar 30, 2006 By Ellen Warren
This book is a revelation. I found pp.46-47, Staying on Message, to distill what's so appealing about the book as a whole - it's a masterpiece of delivering just the right information, and just the right amount of information: completely, concisely, brilliantly. In this section, as in Measuring Success (and really, throughout the book), what Alina Wheeler says is all anyone really needs to know. I loved the truly amazing organization of the book - in fact, of each page in the book, and the book itself is the best example of design and content working together to support the whole. I feel like it's the only book I'll ever need - it's a wonderful resource on so many aspects of branding, design, communication, and production - all in one easily accessible place!

3 of 3 found the following review helpful:

The Bible of Branding! Jul 30, 2007 By F. Poli "Fabrizio Poli"
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!

The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!

3 of 3 found the following review helpful:

It's just fine Jul 16, 2007 By Mr. Greene
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.

2 of 2 found the following review helpful:

One of the best books on my shelf. Apr 01, 2007 By Heather Grimstead
This is a fantastic book - it's visually pleasing and easy to read. Most importantly, the information is directly applicable to real world situations. It includes a lot of lists, such as "Testing the effectiveness of a color strategy" and "core interview questions" (to ask clients). When you're developing or managing a brand identity, these lists can help you or your company focus on the task and get to the core ideas. I often turn to this book to facilitate branding-related work projects.

4 of 5 found the following review helpful:

Good Basic Info, Terrible proofing. Oct 31, 2006 By D. Barrett
I got a copy from my university library and really enjoyed the step-by-step diagrams and flow charts. It was easy to follow and a great place to start if you are writing a scope of project document, or a specification document. However, I found all the grammatical errors a little alarming, and it put all the great work into a bad light. I am amazed that Wiley allowed this edition to ship, or possibly, my library has an advanced copy that wasn't completely ready. Otherwise it is a good basic book on branding.

See all 26 customer reviews on Amazon.com