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Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide

Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide
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Design It Yourself Logos Letterheads and Business Cards: A Step-by-Step Guide

 
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There are two things that make Design It Yourself: Newsletters unique among design books: First, it is specific not general. Designer and author Chuck Green steps you through the process of producing a newsletter—from creating a plan and choosing a style to illustrating your message and finding a printer. He not only tells you exactly how to do it, he steps you through the process with a series of in-depth checklists to ensure you won’t miss a single detail.

The second distinction is that it provides layout recipes you are free to copy. While most design books present other people’s work as inspiration with the understanding you won’t copy designs outright—this book include professional-quality newsletters designed specifically for you to use in any way you choose. You are free to, in fact encouraged to, borrow any idea you find in whole or in part.

Chuck’s highly detailed, idea-rich layouts include the type of information designers need to know: Comprehensive page layouts and dimensions, the names and sizes of typefaces, specific color palettes, sources for graphics and photographs, and lots of insightful production tips and design inspiration.

The combination of easy-to-understand instructions, extensive design and production guidance, and detailed recipes makes Design It Yourself: Newsletters an essential new type of hands-on reference for anyone eager to create a compelling, information-rich news and marketing publication.

 
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Product Details
Author:Chuck Green
Paperback:160 pages
Publisher:Rockport Publishers
Publication Date:July 01, 2001
Language:English
ISBN:1564967689
Package Length:11.1 inches
Package Width:8.5 inches
Package Height:0.5 inches
Package Weight:1.55 pounds
Average Customer Rating: based on 14 reviews

Customer Reviews
Average Customer Review:5.0 ( 14 customer reviews )
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Most Helpful Customer Reviews

9 of 9 found the following review helpful:


5Design It Yourself Logos Letterheads and Business Cards  Mar 27, 2002 By Jeannine Park
I recently purchased this book at a local bookstore on my lunch hour. It was so difficult to eat lunch with my new treasure and then have to return to work. Right after dinner that evening I sat down in a comfortable chair and just read and read until I went through the entire book. I just couldn't put this book down. It was wonderful, interesting and very informative. The recipes were great and I will incorporate their use in my at home graphic design business. I have been doing graphic design for about 8 years and cannot get enough to read on the subject. I am self taught and this is just the kind of book that will help those who are just like me, or even give fresh new ideas to those who are experts. Thanks Chuck! I need more of this -- got any more like this coming?

7 of 7 found the following review helpful:


5All consistent 5-star ratings means this is the BEST!  Feb 10, 2003 By Bharat Suneja
Who is this book for? Non-designers trying to design their own logos, letterheads & businesscards.

How good is it? It's the best I've come across. And I've gone through hundreds of them. This book helped me design a logo and stationary for more than one business, got my creative juices flowing, gave me a lot of ideas - that I would've never thought about otherwise - and to top it all, gave me STEP BY STEP instruction on how to achieve simple but very elegant, clean & professional results!

The design of the book itself makes you want to buy it the very first time you look at it - very well organized, simple, elegant. Inspires confidence.

Does it deliver the goods as promised? SURE!

Another of Chuck's books that I read ages ago and is highly recommended and valuable even today: The Desktop Publisher's Idea Book. It still sits on my desk/bookshelf, and I go back to it often to get new ideas.

Finally, Chuck's web site - ... - is equally impressive, a treasure chest of ideas & resources for budding or amateur designers exploring the world of design.

Request to Chuck if he reads this - please let us have more of these in a series - Design It Yourself Logos 2, 3, 4... etc. PLEASE!

Bharat Suneja

6 of 6 found the following review helpful:


5Start and Finish with Chuck Green's books!  Oct 24, 2001 By M. Wooten
I've been going to Chuck Green's web site ... for years now, and I've always appreciated his design style. Chuck has a distinctive flair for clean, bold, and professional design - it really hits the mark with me.

I've got all of Chuck's other books and refer to them often, but this is definitely Chuck's best effort to date. The reason is that this time Chuck has included the why's and how's of design, not just the what's. Another thing I've always loved about Chuck's work, whether in a book or on the web, is that he identifies EVERY typeface and piece of clip art he uses. No more wondering how to find out the name of that cool typeface!

All in all, a great piece of work. Let's hope Chuck continues this trend with an entire Design it Yourself series!

6 of 6 found the following review helpful:


5Calling all beginning graphic designers: YOU NEED THIS BOOK!  Aug 06, 2001 By Alexandria Jimenez
This book was just what I was looking for to help me start my budding graphic design business. Chuck Green has written a clear and concise instructional book on how to design a business's identity, from soup to nuts. Each topic is conveniently broken down into manageable, easy-to-follow steps, and he includes a checklist that can be used over and over again in all your design projects. Plus, he provides a broad range of great design ideas that you can use directly, or to get your creative juices flowing when you get stuck. Chuck not only SHOWS good design ideas, but he also EXPLAINS why they're good and why they work (a point that so many design authors miss.) I can't wait for future Design-It-Yourself installments from Mr. Green. Thanks!

5 of 5 found the following review helpful:


5After You've Read The Rest, Use The Best!  Sep 18, 2002 By Greg A. Marshall
I've read literally hundreds of design books and frankly find most of them to be long on theory and have precious little to offer by way of concrete learning and real-world usability. This book (and The Design-It-Yourself Newsletter also by Chuck - which I also own) doesn't overburden the reader with "fluff." It's a pleasure to find a book that tells me what I should know and need to know rather than what some "expert" wants to tell me. These books are practical, useful, clear, and easy-to-follow. Do yourself a favor and invest a very reasonable sum in this book (or any of Chuck's books for that matter), and you will be a better designer for it.

See all 14 customer reviews on Amazon.com

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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