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|  | |  | | | Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century | | | | | SKU:
VIN0130093157 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | ... deserves a place on the bookshelf of every ambitious creative team in the region -- DAVID GUERRERO, Chairman & Chief Executive Officer, BBDO/Guerrero Ortega Manila
Aitchison has managed to create the rare advertising text that simultaneously entertains, educates and most importantly, inspires. -- ADOI magazine, Malaysia
Cutting Edge Radio is a burster. Congratulations on another definitive piece on our mad, mad industry. It's one helluva contribution. -- STREET REMLEY, Street Noise Adelaide
Read this book and I defy you not to want to come up with a great radio campaign tomorrow. -- Lionel Hunt, Chairman and Creative Director, Lowe Hunt
Read this book today and I defy you not to want to come up with a great radio campaign tomorrow. -- Lionel Hunt, Chairman & Creative Director, Lowe Hunt
This book pissed me off ... it pissed me off that I didn't have it when I was first starting out. -- AUSTIN HOWE, Radioland Inc. Portland AUSTIN HOWE, Radioland Inc. Portland | | | |
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| | Product Details | | Author: | Jim Aitchison | | Paperback: | 280 pages | | Publisher: | Pearson Education | | Publication Date: | September 16, 2002 | | Language: | English | | ISBN: | 0130093157 | | Package Length: | 8.9 inches | | Package Width: | 6.0 inches | | Package Height: | 0.6 inches | | Package Weight: | 1.0 pounds | | Average Customer Rating: |  based on 4 reviews |
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| | Customer Reviews | Average Customer Review: ( 4 customer reviews )
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Most Helpful Customer Reviews
4 of 4 found the following review helpful:
 Another Masterpiece from Aitchison Oct 25, 2002
The Writing Radio chapter alone is worth every penny spent on this yet another masterpiece penned by Jim Aitchison. When's your next book coming out?
1 of 1 found the following review helpful:
This book will bring your Radio ideas back from the dead and give life to newcoming ones Nov 25, 2007
By D. Bohorquez
As in the Cutting Edge Advertising, Aitchison did it again (i dunno if he's mockin' B. Spears :P). Great book, great examples, great brainpicking from the top creatives and producers in the world of Radio Advertising. Perfect for seasoned advertising Jedis and Padawans who plan to get in the biz, definitely a MUST-HAVE in any advertising and marketing book collection... Marketing has 4 P's, Aitchison's series have 5 C's: Clever, Clear, Concise and Crushingly-Creative.
Radio is still a powerful medium Mar 13, 2007
By Dr. C. Westersund Exp
"CDW"
Radio can captivate the theater of the mind when selling products and services to prospects and holds value in todays medium rich marketplace.
This book helps direct and focus your radio campaign, saving you thousands of dollars in protential marketing and medium buying errors
1 of 3 found the following review helpful:
 good book for radio creative, not for sales Jun 27, 2007
By Gregory G. Kaiser
I recently got into radio sales, and I bought this book prior to taking the position. Unfortunately this book was all about the creative process of developing radio advertisement and not about selling them. So, great for creative side, not so much sales.
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