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Best Sellers | | Home Creative Advertising, New Edition | |
|  | |  | | | Creative Advertising, New Edition | | | | | SKU:
M0500287333 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | "More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color | | | |
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| | Product Details | | Author: | Mario Pricken | | Paperback: | 272 pages | | Publisher: | Thames & Hudson | | Publication Date: | June 23, 2008 | | Language: | English | | ISBN: | 0500287333 | | Product Length: | 11.3 inches | | Product Width: | 9.9 inches | | Product Height: | 0.8 inches | | Product Weight: | 3.15 pounds | | Package Length: | 11.26 inches | | Package Width: | 9.76 inches | | Package Height: | 0.94 inches | | Package Weight: | 3.35 pounds | | Average Customer Rating: |  based on 11 reviews |
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| | Customer Reviews | Average Customer Review: ( 11 customer reviews )
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Most Helpful Customer Reviews
4 of 5 found the following review helpful:
Handy and full of great ideas Jun 28, 2008
By M. Krstanovic
I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.
It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.
A very good buy with lots of pages of 'wow'.
1 of 1 found the following review helpful:
MORE THAN I EVER EXPECTED Aug 15, 2011
By MNRA
This book is just like riding a bike or using a mobile phone: you enjoy the sensation while not considering the process. Providing fresh knowledge about what professionals do in practice, it leads you into what is called creative advertising. Step by step questions and suggestions with real live examples. I have never seen anything like it. If advertising interests you, make time for it!
A delight May 12, 2010
By Rachael Page
"cre8ivenonfiction"
This book covers the past on advertising, why ideas are good, how they're created, and has a vast amount of questions you can work through to create your own adverts. I have this on my lounge table, it's good to flick through and guests like it too. What it doesn't really cover is the new age of advertising as in social networking and complex new technology campaigns. No book can cover the future though, so that's not a criticism. A great book, well worth the cash!
Is Creative Advertising Worth it? Nov 17, 2009
By Jonathan Lisonbee
"Jonathan"
One of the best books I've seen on the topic of working in a creative environment and brainstorming. I have read a lot on the subject and although other methods are alright, none of them seem to be as well field tested as this one is. It lays down principles can be easily implemented in daily firm work or any creative project you set out to do. The examples are great, the chapters are kind of long, but it is well worth the read.
Really excellent book on the process of concepting Sep 20, 2009
By V. Bauch
This is the single most practically useful concepting book that I've ever seen in 15 years as an advertising copywriter.
It offers a really clear set of questions/conceptual directions you can use to get the juices flowing or "unstick" yourself on a project-- along with real-world examples of how each approach has been used in previous ads. I love it and use it constantly when starting a new project or to help me be sure I've really explored the full range of conceptual possibilities for a project that I'm working on.
Great book, worth every penny and 10X that of most of the advertising books I have.
See all 11 customer reviews on Amazon.com
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