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Creating Urgency in a Non-Urgent Housing Market

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Creating Urgency in a Non-Urgent Housing Market

(6 customer reviews)

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ACOMMP2_book_usedverygood_0980176212

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Urgency is the key component to a strong market, but in tough markets, new home sales counselors must create that urgency. Fortunately, Jason Forrest has the method for tapping into this high-powered emotional resource! Based on the principle that every new home buyer's desire is to improve their life, Jason teaches you how to fulfill this powerful impulse in your customers. Learn how to create an atmosphere of excitement and immediacy, no matter the state of the market. Creating Urgency will revitalize your sales philosophy!

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Product Details

Author:	Jason Forrest
Paperback:	70 pages
Publisher:	Signature Books
Publication Date:	December 15, 2007
Language:	English
ISBN:	0980176212
Product Length:	9.02 inches
Product Width:	5.98 inches
Product Height:	0.17 inches
Product Weight:	0.27 pounds
Package Length:	8.8 inches
Package Width:	5.8 inches
Package Height:	0.2 inches
Package Weight:	0.15 pounds
Average Customer Rating:	based on 6 reviews

Customer Reviews

Average Customer Review: 5.0

( 6 customer reviews )
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Most Helpful Customer Reviews

3 of 3 found the following review helpful:

Absolutely Applicable Mar 03, 2008 By S Schultz
Jason Forrest provides powerful insight into the relationship between the salesperson and buyer. He walks the reader through stages of the buying process and explains how we can create an essential emotional impact.

I love that Jason gets right to the point with fresh ideas and entertaining stories. It is so easy to implement his ideas and see results immediately! The book is short and to the point and I often refer back to it.

"Creating Urgency" is for anyone that desires to increase their sales and sell more confidently. After implementing Jason's ideas, I have personally seen and continue to see great results in my sales, confidence, relationships, team building, and leadership. This is not a book you will read and forget about-it is absolutely timeless. "Creating Urgency," initially written for the housing market, is absolutely applicable to any genre of sales.

2 of 2 found the following review helpful:

S Schmidt May 15, 2008 By Steve Schmidt; Integrity Solutions
A timely and relevant message that's enjoyable to read and easy to apply. Most importantly, Jason reminds us that we are individually responsible for creating our own competitive advantage, which becomes even more urgent in down markets.

2 of 2 found the following review helpful:

succinct and helpful. Mar 07, 2008 By joseph brandley
I've also heard Jason speak... i highly recommend checking out the book. It offers specific details and suggestions rather than vague ideals. Good stuff.

1 of 1 found the following review helpful:

Another great New Home sales book. Mar 07, 2011 By Ty Wilde "Author of "Everything I Touch Turns to Sold""
This book was actually given to me through a friend, but I have read a bunch of books on New Home sales and this is a good one for sure. I don't know if it quite makes my top ten list but worthy of a 5 star rating for sure. I consider my secret weapon "creating urgency" and it was refreshing to read this book and gain another perspective. The author is straightforward and truly helps you discover more about your customers needs and how to inspire them to buy! This book was a nice quick read.

Ty Wilde, author of
"Everything I Touch Turns to Sold (Advice on How to Become a Top Sales Professional From a Top Producer)"

1 of 1 found the following review helpful:

A must read for salesmen Mar 07, 2008 By W. Brewer
This book is a must read for anyone in sales. I have recommended it to all of the brokers in my office. Creating Urgency is a joy to read but, more importantly, provides powerful tools for any salesman.

See all 6 customer reviews on Amazon.com