Copywriting for the Electronic Media: A Practical Guide (Radio/TV/Film)

This revised and expanded text combines basic information and principles with skills-building exercises, in a workbook format, with everything needed to proceed with assignments, thereby saving instructors the work of preparing many handouts. This book should be of interest to students taking a basic writing course in Broadcast/Cable Copywriting; Radio-TV Commercial Writing; Broadcast Continuity Writing; and Broadcast Advertising (if the course includes copywriting). An Instructor's Manual is available, which includes teaching guidelines, details on assigning and interpreting exercises in the text, lists of videotapes, and test items.