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Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.
Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.
Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.
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| | Product Details | | Author: | Janice M. King | | Paperback: | 368 pages | | Publisher: | WriteSpark Press | | Publication Date: | January 02, 2006 | | Language: | English | | ISBN: | 0976639602 | | Package Length: | 8.4 inches | | Package Width: | 5.5 inches | | Package Height: | 1.0 inches | | Package Weight: | 1.05 pounds | | Average Customer Rating: |  based on 8 reviews |
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 Most Complete Book on Marketing High Tech Products Sep 04, 2008
Copywriting that Sells High Tech is one of the most complete books on creating promotional copy for the high tech industry available on the market. It covers everything including the marketing cycle, planning process, and writing methods. It should be considered the de-facto textbook for those who create marketing copy for high tech and B2B products.
The author, Janice King, writes in a friendly, informative style and tackles not only what to write, but adds things to consider such as legal and ethical situations and addressing a global, multicultural market. I highly recommend this to all product marketers, whether you are a freelance writer, agency writer, or are in corporate marketing.
 comphrensive, but consisting mostly of commonplaces Jun 01, 2008
I bought the book in the hope of getting more ideas for writing brochures and website content for our SME analytical instrument business. The book turned out to consist of a lot of check-list commonplaces, it contains very little information I hadn't already thought of myself.
1 of 1 found the following review helpful:
Covers Everything for the High-Tech Copywriter Sep 01, 2007
Writing copy for high-tech companies is totally different than other types of copywriting. In light of that fact, this book targets an audience that needs just this type of information.
I like the way Janice explains what a "callout" is, for example. While most experienced copywriters know what it is, a novice would not. And some copywriters who don't write high-tech, might not as well.
As one reviewer says, the author does cover a lot of material. But for someone just getting into high-tech copywriting, this is almost necessary. A second book that goes into detail on a few topics is called for as a follow-up read.
I recommend this book to anyone just getting into high-tech copywriting or someone who has done a little in the area but needs more information.
2 of 3 found the following review helpful:
Comprehensive introduction, but dry Aug 30, 2007
I've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.
There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.
Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.
The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.
The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate. For example, she lists the types of press articles that a marcom professional might be called upon to produce, such as case studies, research findings, and technology primers, and describes the elements, requirements and expectations for each. If you didn't know any of this (and I can assure you that plenty of so-called PR professionals do not), you'll have a ready made checklist for your PR kit.
However, there's no sparkle in any of it; you don't have the least sense that a treasured friend is confiding her vast experience in this subject. But maybe you don't need that. (I like sparkle, personality, a voice.)
If you're new to marcom, or you're trying to figure out if this (lucrative) sort of writing is right for you, this is an excellent book to help you get started. It may also be useful (though less so) for a businessperson who suddenly has these duties plopped on her desk. You won't learn to write an effective press release (or to write an effective anything, really) from this text, but you'll be able to check off the elements that are expected by the target audience.
Copywriting That Sells High Tech is more "what" than it is "how." There are other references for the "how to write effectively" tasks, though; turn to this book for the broad picture.
2 of 2 found the following review helpful:
 Taking on too much Jun 20, 2007
I purchased this book as a textbook for a marketing communications class. The class as a whole had a few negative comments, including that the text was difficult to follow. I had no trouble following it, but King does try to cover too much material in one book. Buy this book for an overview of copywriting and read first the chapters that pertain to your particular project (something King suggests herself). Move on to other books for a more in-depth view.
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