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Best Sellers | | Home Contemporary Marketing | |
|  | |  | | | Contemporary Marketing | | | | | SKU:
jp-bk-0324536380-3-1 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 2 left in stock, order soon! | | | | | | Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. | | | |
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| $226.95 | |
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| $14.97 | |
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| | Product Details | | Author: | Louis E. Boone | | Hardcover: | 784 pages | | Publisher: | South-Western College Pub | | Publication Date: | January 03, 2007 | | Language: | English | | ISBN: | 0324536380 | | Package Length: | 10.9 inches | | Package Width: | 9.1 inches | | Package Height: | 1.2 inches | | Package Weight: | 4.0 pounds | | Average Customer Rating: |  based on 9 reviews |
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| | Customer Reviews | Average Customer Review: ( 9 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
 A classic example of biting off too much Apr 17, 2011
By Book Knut
"They wanted to write a book that wasn't an encyclopedia." So says the authors, and boy did they fail.
This book attempts to cover WAY too much material in its 650 odd pages. Here's an example from someone whose field is economics. In less than two pages this book introduces the following:
variable cost, average total cost, marginal cost, fixed costs, price elasticity, determinants of elasticity (which they absolutely botch), and optimal output via merger of Marginal Revenue and Marginal Cost (with the four curves associated therein all plotted at once). WOW! Who knew that economics was so easy? Two pages to explain what most economic textbooks can't do in less than two full chapters. Most chapters run around twenty-five to twenty-eight or so pages in length and introduce somewhere around forty new vocabulary terms each; an astonishing amount of slam-and-jam style learning.
This book needs one of two things to happen: either it needs to double in length in order to discuss the truck loads of terminology it deems necessary to learn marketing; or it needs to focus on far fewer topics.
0 of 1 found the following review helpful:
 Excellent Product ! Jan 15, 2011
By M. Fritts
This was an excellent product at a much lower price than from other sources. It arrived as described and on time.
0 of 1 found the following review helpful:
book in bad conditions Oct 11, 2010
By olga
The advertisement said "Used-Good" It didn't say that the last 150 pages were glued. I was hoping for a better condition
0 of 1 found the following review helpful:
Extremely Fast SHIPPING!!!!! Sep 28, 2010
By Sexyrazorback06
The book I purchased is in excellent condition and they have the Fastest Shipping EVER!!!!!!!!
0 of 1 found the following review helpful:
Marketing Textbook great price, as advertised Mar 09, 2009
By Lora R. King
The book was half the price as in the bookstore. It arrived much quicker
than expected, probably due to the economy but nevertheless sooner. I would buy from this seller again.
See all 9 customer reviews on Amazon.com
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