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ACAMP_book_new_0618643729 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term. | | | |
List Price:
| $236.95 | |
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| $24.25 | |
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| | Product Details | | Author: | Wayne D. Hoyer | | Hardcover: | 672 pages | | Publisher: | South-Western College Pub | | Publication Date: | January 19, 2006 | | Language: | English | | ISBN: | 0618643729 | | Product Width: | 204.0 centimeters | | Product Height: | 261.0 centimeters | | Product Weight: | 3.25 pounds | | Package Length: | 10.16 inches | | Package Width: | 8.03 inches | | Package Height: | 1.1 inches | | Package Weight: | 3.22 pounds | | Average Customer Rating: |  based on 3 reviews |
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| | Customer Reviews | Average Customer Review: ( 3 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
 Good overview of the field, well organized, and contains the latest research Sep 30, 2011
By PGH
I use this book in the undergraduate course I teach on Consumer Behavior. The book is well organized, starting with the basic cognitive and motivational processes that underlie information processing. Next it moves to how people form attitudes and make decisions. Finally it covers how to target specific groups of consumers and how culture influences consumption decisions. The research it cites is up to date and credible. It could be written at a higher level (it seems pitched toward 100 level courses), but is the best textbook I have seen of the 5 or so I have checked out so far.
3 of 5 found the following review helpful:
 Pretty good Aug 01, 2010
By A. Gift For You
"Henry"
a good introduction to various sociological influences into marketing and how to better understand why it affects people
0 of 5 found the following review helpful:
Pretty happy! Feb 22, 2011
By Miss Shannon
The site quoted the book as ready to send so I was a little surprised that it took a week for me to get the "shipped" notification. Thankfully it arrived before my class began. The book was in great shape, but I was disappointed that it didn't include the CD. However, the seller did not state it would so this is only a slight complaint. Given that so many new textbooks have a CD complement it would be helpful if they would cite whether a product does or does not include the disk. Although it wasn't a true "bait and switch" I set my rate at four (out of five) stars to draw attention to this request. I would certainly trust the seller in the future, though, and hope they will consider including a notation if a text is "book only" going forward. I also really appreciated the hand-written thank you and request to review the transaction. Thank you, seller, and good luck to you! =) Shannon
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