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 Best Sellers | | Home Consumer Behavior (8th Edition) | |
|  | |  | | | Consumer Behavior (8th Edition) | | | | | SKU:
mon0000112652 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. | | | |
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| $196.00 | |
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| $38.00 | |
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| $158.00 (81%)
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| | Product Details | | Author: | Michael R. Solomon | | Hardcover: | 720 pages | | Publisher: | Prentice Hall | | Publication Date: | March 07, 2008 | | Language: | English | | ISBN: | 0136015964 | | Product Width: | 213.5 centimeters | | Product Height: | 277.0 centimeters | | Product Weight: | 3.79 pounds | | Package Length: | 10.9 inches | | Package Width: | 8.8 inches | | Package Height: | 1.1 inches | | Package Weight: | 3.55 pounds | | Average Customer Rating: |  based on 15 reviews |
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| | Customer Reviews | Average Customer Review: ( 15 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
3 of 3 found the following review helpful:
 First class text- engaging to read Feb 07, 2010
By M. Sample
This text is not only well organized, but the humorous narrative through the text keeps you laughing while learning. No doubt the authors have found through their research that humor engages the learning centers in the brain while keeping the student's attention. Highly recommended. Consumer psychology is not as intuitive as one might think but the authors do a great job of systematically breaking the concepts down into digestible sections. Highly recommended for MBAs in marketing fields.
2 of 2 found the following review helpful:
A good reference for Marketing today! Oct 19, 2011
By Xavier O. Sanchez
"retro style"
Consumer Behavior has been invaluable in understanding the techniques of Marketing in today's world. The global economy is well covered as well, making this an excellent reference for the student. I highly recommend this book for any marketing student.
4 of 6 found the following review helpful:
 Reads like a picture book Sep 16, 2009
By Tennis One
Seriously don't know why this was required reading. Maybe if you're studying Marketing in undergrad but this was required for one of my MBA classes. Total waste of money!
4 of 6 found the following review helpful:
Very interesting textbook, one of the best I've seen! Feb 07, 2007
By A. Schneider
As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.
2 of 3 found the following review helpful:
Great Consumer Behavior Textbook Sep 30, 2008
By t.liao
"tina"
this is a really great consumer behavior textbook for those who are interested in understanding the how marketing is applied in the ever-changing environment. highly recommended by marketing professors too!
See all 15 customer reviews on Amazon.com
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