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88 of 93 found the following review helpful:
 He changed my life Sep 04, 2005
By Bruce G. Silverman
I first read "Confessions" in 1967 when I was a law student who had figured out he didn't want to be a lawyer. After reading it, I decided that I belonged on Madison Avenue... and that I HAD to work at Ogilvy & Mather. I somehow talked my way into a job there... as a mailboy... and by the time I left a decade and a half later, I was one of the agency's top creative people. I recently retired... after a 38-year career in advertising at five different agencies. "Confessions" remains the best guide ever about how to run an agency, and how to hire one. And David Ogilvy was, without a doubt, the best boss I ever had.
33 of 34 found the following review helpful:
A Classic from One of the Masters Mar 25, 2004
By James Sadler
While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency. Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
23 of 23 found the following review helpful:
I Confess "David Ogilvy" He's The Man!! Jun 11, 2005
By Deremiah *CPE
"Inspirational Speaking Star & Author of "52 GREAT WEEKS""
While in Uptown on the Northside of Chicago I found this amazing book at a used book store. What David shares with his listening audience is very inspirational. Besides giving you an amazing foundation David teaches you the following:
How to manage an advertising agency (admire people who work hard)
How to get clients
How to keep clients
How to be a good client
How to Build great campaigns
How to write potent copy
How to illustrate advertisements and posters
How to make good television commercials
How to make good campaigns for food products, Tourist destinations and proprietary medicines
How to rise to the top of the tree--advise to the young
Well these are only a few of the very powerful items that David Ogilvy shares. If you would like to know more just remember you will when you buy this book. It's just a wonderful resource that's well put together. When you read it you will agree. This book needs one more very important person....YOU.
These are a few main key concepts that attracted me to this book.
14 of 15 found the following review helpful:
An outstanding read!! Nov 21, 2003
I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!
8 of 8 found the following review helpful:
Lessons from a Master Nov 07, 2005
By Thomas Mulholland
Ogilvy might have made his mark starting over 40 years ago, but his approach is timeless. It is often helpful to harken back to the sage advise of the kings of business from an earlier and more genteel time to try to identify the things we have forgotten -- and are worse for having done so. Ogilvy reflects class, an ethos of hard work, and an appreciation for what it takes to be competitive. This book is not about advertising per se -- it's about how to start and run a business that will capture and hold clients for decades, and at the same time make the founder proud of his or her achievements. You'll be proud to place it next to your Benjamin Graham tomes on your bookshelf.
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