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|  | |  | | | Color - Messages & Meanings: A PANTONE Color Resource | | | | | SKU:
ACAMP_book_usedlikenew_0971401063 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With up-to-date visuals and printing formulas to eliminate guesswork, this guide empowers and equips its users to make smart informed decisions. | | | |
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| | Product Details | | Author: | Leatrice Eiseman | | Paperback: | 144 pages | | Publisher: | Hand Books Press | | Publication Date: | November 29, 2006 | | Language: | English | | ISBN: | 0971401063 | | Product Length: | 9.52 inches | | Product Width: | 10.76 inches | | Product Height: | 0.49 inches | | Product Weight: | 1.68 pounds | | Package Length: | 11.4 inches | | Package Width: | 10.3 inches | | Package Height: | 0.7 inches | | Package Weight: | 2.3 pounds | | Average Customer Rating: |  based on 20 reviews |
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| | Customer Reviews | Average Customer Review: ( 20 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
58 of 59 found the following review helpful:
 Leatrice... you rock! Sep 10, 2007
By Micheal Mathews
I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out.
I really thought I was in for more of the same and I was right.
HOWEVER!
Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.
She could've just called it;
"The Pantone Guide to Communicating With Color Version 2"
But how boring is that?
Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.
Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.
But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.
Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.
As with the last book this is not a Pro's Guide to color association and theory.
What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.
If your new to color theory and association, dont miss this book.
If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one...
Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books!
I love having this on my desk, it's got appeal like a Com Arts Annual or something!
My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections.
The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again.
Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.
21 of 21 found the following review helpful:
Excellent book Jan 15, 2007
By Lyubov Strauss
"Lyubov"
Color: Messages & Meanings: A Pantone Color Resource by Leatrice Eiseman is the second book by Leatrice Eiseman about Pantone color in my personal library. I am graphic designer, photographer and art director, and I am using this book every time. Each individual project has an emotional status and individual message. This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography. Every color carries the message. Leatrice Eiseman teaches us to use the language of color to improve the quality of our work and our life. The success of your design based on the right color choice is 50%. Enjoy your book.
35 of 38 found the following review helpful:
 Consistency of Color Jan 06, 2007
By Melanie Schmidt
If this is the first Pantone color usage book you buy, it will serve you well. Easy to follow and easy to reference. If you already own a Pantone color book, however, you might be disappointed since there aren't new insights. Not surprising since color meaning is consistent across time, but something to heed when making the purchase.
20 of 21 found the following review helpful:
Duped? Dec 02, 2007
By C. Olsen
This book is a nice little book, but it is too much like it's predecessor, Pantone Guide to Communicating with Color by the same author. I would not have bought it had I known, I assumed (like a dummy) that it was an addition to the other book, not basically a copy with a few very minor extras and a bold new cover. I have since discovered the Pantone Guide to Communicating with Color is being discontinued and no longer being printed at this time. My feeling is that the author and publishers duped the public by not simply saying this is a (slightly) updated version. If you already own the older book, don't bother purchasing this one. If you do not already have the older book, then by all means purchase this book as it is a good one for any artist and designer working with color. Shame on Leatrice Eiseman and shame on the publisher.
9 of 9 found the following review helpful:
Excellence, as always, from Leatrice Eiseman Jun 03, 2007
By Christopher M. Brown
As always, another helpful book from Leatrice Eiseman. I disagree with the review that says this is more for a student than a professional. As a professional, I have always found Leatrice's combinations to be inspirational and I use the book as a constant reference. You won't go wrong with this book.
See all 20 customer reviews on Amazon.com
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