College recruitment that counts. (enrollment status at the University of Detroit Mercy): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on September 1, 1997. The length of the article is 1217 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The University of Detroit Mercy, Detroit, MI, created a technique for increasing its enrollment rate. Dr. Robert E. Johnson, the Dean of Enrollment Management, evaluated the correspondence system before and developed a new and more effective system. He used a personalized correspondence that would be distributed to those who have inquired to the admission office. This initiative caused the enrollment in the freshman level to increase 25%. With the use of Orbit Enterprises' RAS file, each letter will be signed by the university staff members to show a more personalized touch.

Citation Details
Title: College recruitment that counts. (enrollment status at the University of Detroit Mercy)
Author: Janet Kuras
Publication: Fund Raising Management (Magazine/Journal)
Date: September 1, 1997
Publisher: Hoke Communications, Inc.
Volume: v28 Issue: n7 Page: p22(3)

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