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Usually ships in 1 business days | | | | | | This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game. | | | |
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| | Product Details | | Author: | Peter Shankman | | Paperback: | 211 pages | | Publisher: | Wiley | | Publication Date: | December 05, 2006 | | Language: | English | | ISBN: | 047004392X | | Package Length: | 8.8 inches | | Package Width: | 6.0 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.1 pounds | | Average Customer Rating: |  based on 24 reviews |
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| | Features | ISBN13: 9780470043929Condition: NewNotes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
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| | Customer Reviews | Average Customer Review:
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 Even if not in PR - good starting point May 21, 2010
I'm not in PR, but I do have a company that sells a product (Fierce Fun Toys) and wanted to start thinking bigger about our PR efforts. This book really got me thinking and was provocative in making me re-examine much of our existing pr efforts.
Angela
0 of 1 found the following review helpful:
 Must read for Startups May 17, 2010
[...]
This book should be an eye-opening read for a start-up with limited funds and resources yet innovative and forward thinking. Peter's real world examples provide useful information that will assist us in choosing a PR firm going forward. Thanks for such a great book!
Regards,
Carl Restivo
President
Innovative Toys, Inc.
[...]
2 of 3 found the following review helpful:
 Don't Hate the Player Hate the Game. May 14, 2009
I think the quote on page 141 best describes this book: "Don't hate the player hate the game". If you go into this book with your mind made up about PR you will not get much out of reading the book.
On an episode of "My boys" about facebook Brando said "Just because you post funny videos on facebook it doesn't make you funny". This quote sums up why I gave this book a three star rating. There were a few very good stories, however, the author seemed to aggregate all the ideas from other sources. He did not seem to have any spectacular ideas of his own that stood out after reading the book all the way through. PR is all about aggregation, so it works in this case. Getting the right people in the right place at the right time to get covered by the right media outlets really is the PR game.
The definition of PR vs. Advertising as it pertains to picking up a woman in a bar, was priceless. All in all it was a quick read and did have some good ideas but ends up being just one guys take on his career thus far in PR.
0 of 5 found the following review helpful:
Stuck in a Rut with your PR? This Book Will Stir Your Creativity Apr 26, 2009
This book is loaded with ideas and creative energy about how some outrageous PR stunts were created then executed. The book is a quick read yet loaded with solid information for every reader.
In particular I like the summary sections at the end of each chapter simply called "Take Away" or "What We Learned From This Chapter." While many of these lessons are basic commonsense, such logic seems to often go out the window when dealing with the media. Peter Shankman gives straightforward advice in his book. I recommend it.
0 of 2 found the following review helpful:
Good, quick, inspiring read. Apr 26, 2009
I had the pleasure of hosting Mr. Shankman at a recent speaking engagement and will say the book is very much like the man. It comes at you pretty fast and you're sometimes not sure where it will land. But land it does on several crucial point for anyone in the PR biz. True, good PR practitioners on their game may not gain a ton of insight. But it is still a good refresher and a great way of looking at things from a different point of view. Just read it, hold on tight, and trust you'll be taken on a great ride.
This book is especially helpful for someone stuck in a "creative rut." Several good tips for getting out of those and helping to re-establish your "groove." Good read!
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