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Best Sellers | | Home CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone | |
|  | |  | | | CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone | | | | | SKU:
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Usually ships in 1 business days | | | | | | FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:
*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more. | | | |
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| | Product Details | | Author: | Drew Eric Whitman | | Paperback: | 208 pages | | Publisher: | Career Press | | Publication Date: | November 03, 2008 | | Language: | English | | ISBN: | 1601630328 | | Product Length: | 8.7 inches | | Product Width: | 5.9 inches | | Product Height: | 0.6 inches | | Product Weight: | 0.65 pounds | | Package Length: | 8.9 inches | | Package Width: | 5.9 inches | | Package Height: | 0.6 inches | | Package Weight: | 0.6 pounds | | Average Customer Rating: |  based on 44 reviews |
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| | Customer Reviews | Average Customer Review: ( 44 customer reviews )
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Most Helpful Customer Reviews
37 of 38 found the following review helpful:
The Michael Jordan of Ad Psychology Books Mar 31, 2010
By Compay
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. I'm always looking for a new edge in advertising, for myself and for my clients.
Ca$hvertising offers that edge. I was skeptical when I noticed that the book had only five-star ratings, I wondered if the reviews were fake. By the time I was halfway through the second chapter, I realized that this book absolutely delivered.
Whether your focus is on print ads, or in web promotion like myself, Ca$hvertising breaks down WHY people respond to certain ads. Once the author explains why people buy, he offers ideas on how you can make those people your customers. Whitman explains exactly how you can tap into the desires that all humans are naturally born with. These aren't theories or assumptions, he backs these techniques up with concrete psychological studies.
The second chapter, on the 17 principles of consumer psychology, is worth its weight in gold. All humans are born with a built-in set of desires, and the author explains exactly how you can tap into them. While most of the book is geared towards print advertising, I found that a great deal of it could be applied towards internet marketing. Plus, the guy is downright funny, and the book is written in a conversational tone that makes you forget that you're actually learning something.
Let me cut to the chase. Every day that you don't own this book, you're losing money. Buy this book today, and it will teach you how to persuade people to pay for your product or service.
10 of 10 found the following review helpful:
Practical, timeless Jan 23, 2011
By kerrjac
Don't be turned off by the book's cheesy title or cover. Whitman's advice is top-notch.
I run a small startup, and I frequently browse marketing books and websites, hoping to give it an edge. It's easy to come across marketing advice, but it's surprisingly hard to find good advice. Authors frequently hop on trends, tout new advertising mediums, or simply apply techniques from their favorite companies.
Whitman's approach favors the fundamentals. Ca$hvertising synthesizes a large body of marketing research, and it provides a framework for applying these findings. The framework is focused on the customer, and what he or she is thinking. The book is a best-practices manual for how to win people's attention and get them to act.
The writing is accessible, and as Whitman's voice comes through, you find yourself thinking about advertising differently. Where other books might have you come up with marketing plans or play around on, say, Adwords, Ca$hvertising gets you to focus on the right aspects of your message. The book consists of many advertising tips and trick-of-the-trade. It covers practical questions that you might (or should) find yourself asking, such as what colors to use and how to anchor your message.
The bulk of the book goes over these in a list-like fashion. But Ca$hvertising is much more than a random collage of tips, research, and examples/anecdotes. As I got accustomed to Whitman's point of view, I began to see how his advice stems from a coherent and useful framework, and in a very short time I began to think more critically about marketing.
Whitman further excels at summarizing a large body of research in a concise, accessible, and even entertaining manner. He lets you know when an issue is all but settled, or when it's complex and controversial; and where relevant, he points you to further sources.
Marketing books tend to be filled with 'radical' advice, and further complicating things, many large companies and popular marketing campaigns are also pretty radical and out there. It's easy to think that simply by being extreme and hoping on the latest fad you can be successful as well. But there are two sides to every correlation - and even though every successful company is pretty 'out there' in their own way, not every company that is 'out there' is successful. In fact, most aren't. This is why Whitman's back-to-the-basics approach is so valuable. It forces you to think with your head, rather than your heart or ego. Where other marketing books hop on trends and pretend to offer "new" advice, Ca$hvertising takes the wisdom of past experience and research, and encourages you to apply it in your own manner. His book is at once highly practical and somewhat timeless.
6 of 6 found the following review helpful:
You can trully learn a lot from this book! Feb 19, 2011
By Yelena Osinnya
"Lena"
I read a lot of books on marketing and advertising.Although the book title is kinda cheesy, you will be pleasently surprised by tons of useful info. Most importantly it is fun to read, what a break..! I would reccomend to buy kindle version so you can keep all the notes. Enjoy!
4 of 4 found the following review helpful:
Causes Brain Freeze Jan 10, 2011
By GameDayDog
"Competitive Geek"
I read this book with my highlighter in hand. With most advertising advice books, not everything will apply to all businesses. My intention was to highlight relevant material and I ended up highlighting things on nearly every page. As I read the book, I made notes describing the technique I would use for my business model with examples of what I wanted to say. When I finished the book, I had so much information that I literally had brain freeze/writer's block. I finally ended up with a form of long web copy that applied many of the techniques in the book. What's funny now is that I see these techniques being used when I see or hear advertisements. I think - "That's in the book."
My company's homepage is packed with sales techniques, but I wish he would've devoted a chapter or two to writing copy specifically for facebook or google adwords. Does he recommend a Pay Per Click or Pay Per Impression model? My website will make people reach for their wallets, but how about helping me drive people to my website. That's why I also purchased - The Ultimate Web Marketing Guide by Michael Miller. Combining these products should result in a perfect 1 - 2 knockout blow to my competition.
I wish everyone the best of luck.
[...]
Golf Ball Striking & Compression Training Aid
4 of 4 found the following review helpful:
 Solid Book About What Motivates Buyers May 18, 2010
By Scott Christ - Freelance Writer and Health Guru
This book tells you many different techniques for motivating customers to buy your product. It's an excellent resource for copywriters especially. The book provides many specific examples backed by research of how to increase your response. My only critique of the book is that Whitman's writing style is fairly eccentric at times--sometimes it helps make things easier and more fun to read, but other times I found myself getting slightly distracted and annoyed by his attempts at humor. Overall, it's a very good sales tool for all you entrepreneurs out there.
See all 44 customer reviews on Amazon.com
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