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|  | |  | | | But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink | | | | | SKU:
9780061260551FMT | | In Stock | | Availability:
Usually ships in 1-2 business days | | | | | | Not only is the infomercial industry outrageous beyond all belief, it mirrors consumer culture today: our rampant consumerism, our love of get-rich-quick schemes, our willingness to be suckered, and much more. Who hasn't been tempted by one of innumerable gadgets or been curious to see if they really can make thousands of dollars per week from some strange scheme - with no money down? Journalist Remy Stern takes readers inside the world behind the one seen on TV, reveals the fascinating techniques they use to vacuum the money out of your pocket, interviews all the key figures, and shows us what this delightfully seamy underbelly shows us about our culture today. | | | |
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| | Product Details | | Author: | Remy Stern | | Hardcover: | 272 pages | | Publisher: | HarperBusiness | | Publication Date: | March 24, 2009 | | Language: | English | | ISBN: | 006126055X | | Product Length: | 9.24 inches | | Product Width: | 6.42 inches | | Product Height: | 1.04 inches | | Product Weight: | 0.92 pounds | | Package Length: | 9.1 inches | | Package Width: | 6.2 inches | | Package Height: | 1.1 inches | | Package Weight: | 0.95 pounds | | Average Customer Rating: |  based on 22 reviews |
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| | Customer Reviews | Average Customer Review: ( 22 customer reviews )
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Most Helpful Customer Reviews
14 of 15 found the following review helpful:
 America ... is an informercial? (Plus shipping and handling) Apr 03, 2009
By Jasparaz
I read Steve Salerno's superb review of "But Wait" in the WSJ on March 25, instantly downloaded the book to my Kindle2, and dug in (after setting the font size much larger for my older eyes).
The author had me laughing many times, but, more seriously, there are countless tip and tricks revealed about the infomercial business and selling in general that make this a highly worthwhile read.
I also love talking with friends about the book because everyone knows or remembers the gadgets, get rich quick seminars, and celebrities who hawk pimple treatments and swamp land in Arkansas.
About a third of my way into "But Wait," I began having a strange fantasy: maybe we're all living inside one giant, massive informercial. After all, I bought my kindle2 based on the infomercials at amazon's website!
2 of 3 found the following review helpful:
Fascinating May 12, 2009
By P. Meltzer
I thought this book was great. Written in a very engaging style. The chapter on how the infomercials are created is worth the price of the book all by itself. Parts of it were a little depressing though, such as how easy it is to sucker people who don't have money and the long list of dishonest people who have "gotten away with it", in that, even if they had to pay some fines, it was nothing compared to what they earned. A photo section would have been nice. Also, I would have been interested to know if there were or are ANY infomercials advertising products that really are truly innovative or useful. The author would have you believe that the answer is no, but I wonder...
2 of 3 found the following review helpful:
Interesting look at an interesting industry May 07, 2009
By Charlie
"Librarian"
About: Stern takes us a tour of the infomercial industry. The cast of characters includes legends like Tony Robbins, one of whose ads brought in $50,000 a minute, unsavory characters like Kevin Trudeau and his bogus "cures" and celebrities who seem to hawk most anything for a buck or to hold on to the last vestiges of fame. A glimpse behind the scenes gives us a look at the QVC "house" where they broadcast 24 hours a day. A few unsurprising "secrets" are revealed as well: The Magic Bullet has a $39.95 charge for shipping, the "other" knife is shown slicing an under ripe tomato while the infomercial knife cuts through an overripe one and don't be surprised if the product with a 30 day money back guarantee arrives on your doorstep on day 29.
Pros: Well-written, interesting look at the industry
Cons: While there is a references section in the back, there are no in-text citations.
Grade: B
If you wondered why the world hates marketers... Jan 31, 2012
By Jim Kukral
I'm also fascinated by the direct retailing business, which is why I was happy to come across But Wait There's More. It gave me my fix for all the juicy stories and history on the industry that I wanted to know.
Although a bit long-winded in parts, the book is an entertaining look inside what makes that industry work (in the past and now in the present). Having worked on the inside a little bit, I can relate to many of the stories. If you are at all interested in how big-time marketing minds work, and how to sell, then you must read this book. No, you're not going to turn into a sleazeball who sells get rich quick "systems." You might, however, learn a thing or two about how to take effective marketing tactics and use them legitimately in your own business and campaigns. Every marketer, or wanna-be marketer, should read this book. I'm glad he wrote it.
 More history than value Oct 23, 2011
By Jon LaClare
I bought this book because I thought it would provide some valuable insights into the direct-response television world, but it proved to be more of a history book than a book of tips on infomercial marketing. The content proved to be a bit dated, but if you are looking for a history of the infomercial world, then you may enjoy this book.
I'm glad to see there are quite a few new infomercial marketing books now available on Amazon.com. Be sure to read the book descriptions completely before purchasing, because there are several different types of books, from histories to how-to's to biographies.
See all 22 customer reviews on Amazon.com
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