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Best Sellers | | Home Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age | |
|  | |  | | | Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age | | | | | SKU:
ACAMP_book_usedgood_0814472877 | | In Stock | | Availability:
Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convenience, but the technologies behind them are also powerful tools for major cutting-edge marketing. McDonalds, Starbucks, Wal-Mart, Prada, and other top marketers are using an array of wireless technologies to transform the way consumers experience the brands they know and trust. Growth is so explosive that the wireless marketing industry is expected to be worth $33 billion dollars globally by 2007. Branding Unbound is the first book to explore the huge opportunities--and challenges--of this revolution. Written for nontechnical readers, this book features:
The five strategic advantages of "m-branding" - The six steps to effective wireless advertising - The top trends in creating consumer-driven wireless retail experiences - Critical success factors for "mobilizing" the sales force | | | |
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| $24.95 | |
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| $6.95 | |
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| $18.00 (72%)
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| | Product Details | | Author: | Rick Mathieson | | Hardcover: | 256 pages | | Publisher: | AMACOM | | Publication Date: | August 19, 2005 | | Language: | English | | ISBN: | 0814472877 | | Product Width: | 162.0 centimeters | | Product Height: | 236.0 centimeters | | Product Weight: | 1.16 pounds | | Package Length: | 9.1 inches | | Package Width: | 6.3 inches | | Package Height: | 1.1 inches | | Package Weight: | 1.1 pounds | | Average Customer Rating: |  based on 2 reviews |
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| | Features | ISBN13: 9780814472873Condition: Used - Very GoodNotes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
10 of 11 found the following review helpful:
 One of the Best Marketing Books of the Year Nov 06, 2005
By Emanuel Carpenter... Author/Reviewer
What does the usage of PDAs, cell phones, and the wireless Internet have in common? Not only are they becoming the preferred method of communication among young people but advertisers are desperately trying to find a way to reach them with their products and services without annoying them like spammers. In Rick Mathieson's new book "Branding Unbound," the author explains the technology revolution and what it means to marketers looking to capitalize on reaching this audience.
In "Branding Unbound," the author gives readers a glimpse into the future (and the present) state of wireless technology. The technology ranges from sound waves that will beam down to potential customer's ears, to grocery stores that use electronic shopping carts to enhance the shopping experience, to third-party services that will store your personal information to make your online shopping experience more convenient.
Mathieson explains that the entertainment industry is already taking advantage of the trend. Entertainers like Madonna and Justin Timberlake have already hired advertising agencies that specialize in wireless marketing and taken advantage of its audience. Now the more traditional advertisers like Cadillac and Absolut Vodka are finding ways to make their brands stand out to the young, buying audience.
"Branding Unbound" is a must read for advertisers looking to steal a glimpse into what could be the future of advertising. Though the author admits that m-marketing does have its share of problems like privacy issues, technology glitches, and a relatively small audience thus far, it would still make a lot of sense for marketers to run out, get this book, and get ready for the coming revolution. Rick Mathieson is a gifted and talented writer, and "Branding Unbound" at its outstanding best does for wireless what the Cluetrain Manifesto did for the Internet. Geeks and marketing execs alike will love this book, which is by far one of the best marketing books of the year.
Highly Recommended
3 of 4 found the following review helpful:
 not a book for veterans May 26, 2006
By Z. Yixin
"book maven"
This book combined an exciting title with quite disappointing content to me. This is definitely not a book for those looking for solid analysis of the future of markeing and advertising, but just a laundry list of all exciting eye-catching gimmicks using wireless technologies. It looks like a cursory pachworks of materials from newspaper columns rather than a condensed book.
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