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Best Sellers | | Home Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business | |
|  | |  | | | Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business | | | | | SKU:
ACAMP_book_new_0749453370 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels. | | | |
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| | Product Details | | Author: | Jean-Marc Lehu | | Paperback: | 272 pages | | Publisher: | Kogan Page | | Publication Date: | February 28, 2009 | | Language: | English | | ISBN: | 0749453370 | | Product Length: | 9.16 inches | | Product Width: | 6.34 inches | | Product Height: | 0.75 inches | | Product Weight: | 1.12 pounds | | Package Length: | 9.13 inches | | Package Width: | 6.14 inches | | Package Height: | 0.79 inches | | Package Weight: | 1.1 pounds | | Average Customer Rating: |  based on 3 reviews |
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| | Customer Reviews | Average Customer Review: ( 3 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
 It was like a photocopy Jun 08, 2010
By M. Perez
"maripili"
I did'n like the service, it took to long to be delivered and when I got it was like a photocopy...so I think that's not good value for my money.
 Not very useful May 25, 2009
By DXmachina9
I don't like to write bad reviews, but I can't recommend this book. I give it two stars simply because I didn't finish it and don't know what I missed.
I started and for 20 months I ran a company in the product placement industry. I bought this book six months into the experience, and I found it so pedantic that I couldn't finish it. Part of the problem is that the language is a bit convoluted -- and feels like a poor quality translation from another language.
The closest book by topic that I can recommend is Madison and Vine (http://www.amazon.com/gp/product/0071462163). Madison and Vine speaks in broad strokes about industry trends, but doesn't really have an insider perspective. Madison and Vine is not a heavily polished book, and doesn't appear to have anything close to the level of research and knowledge behind that this book does, but I gained more from reading it.
 Excellent book on the topic but not for the general interest reader May 24, 2009
By The Marketing Guy Who Drives Sales -r
Jean-Marc Lehu has created a comprehensive guide for those responsible for getting their products and brands placed in entertainment media. This book is loaded with examples and ample footnotes and Lehu dives into the details of all the considerations you must keep in mind when managing and negotiating product placements.
Those responsible for product placements for their brand will find this book invaluable. Others should be aware that this is *not* a general interest book on the topic as it goes into the mechanics, philosophies and legal considerations for product placements and will likely go into too much detail for the general brander or general interest reader.
For those looking to product placements as a way to elevate the stature of their brands this book will likely be dogeared, highlighted and highly valued as it is an excellent book on the topic.
--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
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