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Best Sellers | | Home Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical advice from the inventor of print-on-demand (POD) publishing | |
|  | |  | | | Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical advice from the inventor of print-on-demand (POD) publishing | | | | | SKU:
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Usually ships in 1 business days | | Only 4 left in stock, order soon! | | | | | | About the Book --- Do you want to sell more books? BOOK MARKETING DEMYSTIFIED is the first book ever to thoroughly explain the rather bizarre intricacies of book selling and marketing, while providing an easy-to-follow template for deciding WHICH promotional tactics are best for you, your resources and your situation. The author is Bruce Batchelor, inventor of print-on-demand publishing and publisher to thousands of authors from more than 100 countries. This book is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Spire, Trafford, Lulu and other services. Learn how some have sold up to one million copies. Each author reveals the hits and misses of book marketing where innovation and clever choices bring best results and satisfaction. In 1995, BRUCE BATCHELOR rocked the publishing industry when he invented print-on-demand (POD) publishing and triggered a landslide of new books from every country in the world. Since then, more than 100,000 writers have seized the opportunity to be published, and the rate is accelerating. In 2007, an estimated 30,000 new authors will use POD services such as AuthorHouse, BookSurge, iUniverse, Lulu, Spire, Trafford and Xlibris. As a next step, Bruce has turned his attention to solving the rest of the puzzle: how all those self-publishing ("indie") authors can be successful in SELLING their books in cost-efficient and environmentally-friendly ways. Bruce was CEO of Trafford Publishing for 11 years, and is now owner/publisher at Agio Publishing House in Victoria, BC, Canada. A bestselling author and management consultant, Bruce speaks at writers conferences and universities about future trends and how to book marketing can be demystified. | | | |
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| | Product Details | | Author: | Bruce T. Batchelor | | Paperback: | 180 pages | | Publisher: | Agio Publishing House | | Publication Date: | June 06, 2007 | | Language: | English | | ISBN: | 1897435002 | | Package Length: | 8.8 inches | | Package Width: | 6.4 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.55 pounds | | Average Customer Rating: |  based on 17 reviews |
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| | Customer Reviews | Average Customer Review:
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1 of 1 found the following review helpful:
Excellent Mar 31, 2010
All marketing books i've read lately give the same advice, however, this book went a little further and i actually found a few things that i will use. I would say skip the other marketing books and start with this one!
1 of 1 found the following review helpful:
Excellent Book Mar 23, 2010
A well-written book for anyone serious about marketing their books. I took notes as I read and will consider the sage advice as the next steps of my novel unfold. Although it seems much has changed in the biz since this book was written, the main points will be valid for years to come. I felt well-informed and liked that it was upbeat but honest; the anecdotes were wonderful. This is not a get-rich-quick approach to marketing, but rather an honest explanation of how best to market a book. The author's experience is valuable - especially when it comes to Print On Demand and Internet marketing.
3 of 3 found the following review helpful:
 Good read, good stories. Mar 19, 2010
This is a good book and was a good read. It is now with my other dozen book-publishing and book-marketing books. What is unique and most beneficial with this are the individual stories and interesting strategies that independent authors used to help their book succeed (or not). While I took only a few notes throughout the read to add to my marketing plan and many "to do" lists, I am very glad I read this. It could have been more specific rather than just food for thought, but what it is is something most of the other books don't have: food for thought. This isn't so much a business reference book as it is a collection of stories and ideas to help you think outside the box and take new apporaches to getting your book out there.
1 of 1 found the following review helpful:
An outstanding resource for anyone who wants to publish & sell their book Dec 06, 2009
If you have ever wanted to publish a book, you'll be familiar with the excitement you feel over the possibility of seeing your writing in book form and then the fear and dread of having to learn all the ins and outs of book publishing and book marketing. After reading this book, all my fears are gone.
Bruce knows about book marketing. In the introduction, he tells of the decades spent both in the book publishing industry and being a marketing expert. Beyond his long list of credentials, the thing I appreciated the most was how he was able to explain all of the complex aspects of marketing and the book industry in a friendly, easy to grasp manner. Rather than just bombarding the reader with tips or book marketing "recipes", instead Bruce explains the purpose behind each marketing technique and then goes on to give examples of authors who have successfully used this technique to sell their books.
Speaking of author examples, while I came away from this book with a lot of new insight, I really appreciated reading about all the self-published authors and how they used their ingenuity to sell books and achieve the success they desired. Not only were their stories inspirational, but reading their retrospective thoughts on their marketing endeavors was beyond helpful.
The other aspect of this book I found beneficial was the questions Bruce posed to help the reader get an idea of what their true purpose and motivation for publishing is. Often times, when you want to self-publish a book, you get lost in trying to figure out how the book is going to come together and forget exactly why you want to publish and how doing so will impact your life. Throughout the book, the author keeps you on track with your purpose so that, when you have your purpose defined, you can make the best marketing choices for your book and your life.
The advice and knowledge offered in this book is plentiful. Bruce explains everything from the many ways you can potentially sell your book to the many forms your book should take (ebook, audio) to the myriad of ways you can promote it. There's a good mixture of pulling back the curtain to explain how books get into stores and the many options available to a self-publisher along with creative ideas an author can use to stand out and get their book attention.
Most importantly, I came away from this book understanding that a book is a product. When you're working on something as personal as a book, your emotions get entangled in the process. Thanks to this book, I view book creation very differently. While a book needs to be fueled by passion, to have it sell, you need an understanding of what appeals to your audience and what inspires them to buy. After reading Book Marketing DeMystified, I feel confident an author can find a perfect balance--write a book you are proud to sell and market it so others will have the opportunity to know it exists, buy it and then tell everyone they know about it.
1 of 1 found the following review helpful:
Excellent and Well written - sage advice for new authors!! Jul 14, 2009
A must read for those venturing into the book publishing world. It helps tremendously to make your project a success. Highly recommended.
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