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Before and After Graphics for Business

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Before and After Graphics for Business

(18 customer reviews)

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Z0321334159ZN

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As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

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Product Details

Author:	John McWade
Paperback:	208 pages
Publisher:	Peachpit Press
Publication Date:	April 17, 2005
Language:	English
ISBN:	0321334159
Product Length:	7.0 inches
Product Width:	0.38 inches
Product Height:	9.0 inches
Product Weight:	0.84 pounds
Package Length:	9.9 inches
Package Width:	7.8 inches
Package Height:	0.6 inches
Package Weight:	0.95 pounds
Average Customer Rating:	based on 18 reviews

Customer Reviews

Average Customer Review: 5.0

( 18 customer reviews )
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Most Helpful Customer Reviews

38 of 38 found the following review helpful:

Focuses On GOOD Design Jun 16, 2005 By R.M. Fernandez
What a wonderful book this is. As a graphic designer, I have quite a collection of design books - this book offers a tremendous amount of practical design tips and instruction. Take a look at the topics covered in the book:

- Newsletter Design
- Using Typefaces
- Designing Stationary
- Logos & Identity
- Business Forms
- Charts
- Annual Reports

I think the most important aspect of this book is that it doesn't just show you HOW to design a report, it emphasizes how to create a GOOD LOOKING report - that's pretty rare. Most design books are little more than instruction manuals for the latest software. Here we have a book that is software independent and focuses on making your designs look good.

The title of this book is misleading, a more appropriate title might be "Graphics For Design" because this book has a wealth of knowledge that relates to more than just business.

I urge anybody reading this to buy this book - especially young graphic design freelancers looking to establish a business identity.

VERY WELL DONE.

29 of 29 found the following review helpful:

I could actually *do* this! May 05, 2005 By Thomas Duff "Duffbert"
I'll take any and all help I can get when it comes to doing graphical design for a website. I got the book Before and After Graphics For Business by John McWade (Peachpit Press), and it's a wealth of ideas and concepts.

Chapter List: Newsletters; Stationery; Logos & Identity; Sales & Forms; Charts, Reports, Calendars, & Maps; Index

Like all good (or at least what I consider "good") books on graphic design, this is a lavishly illustrated volume that does a great job on taking "before" examples of business literature and giving them a make-over to enhance their image and design. McWade does an excellent job in explaining the use of fonts, colors, and spacing in creating designs that convey a consistent theme and image for the company. Along the way, you pick up a working understanding of typesetting vocabulary, like kerning and leading. By the time you get done, you might actually understand what that "art-y guy" in the next cubicle is talking about...

The other thing I appreciate about this book is the large number of examples. While you wouldn't necessarily want to "borrow" exact images and logos that he's created, you can easily follow how he's built them and the techniques you can follow to come up with your own ideas. I actually came away from this book thinking I could possibly come up with a redesigned logo for my blog site. I don't know that I *will*, but I think I could now.

This is one of those books I'll take into work and make sure no one walks off with it...

12 of 12 found the following review helpful:

A great resource for ANY business Nov 08, 2005 By Jeff Fisher "Engineer of Creative Identity"
Before & After is one of my favorite design magazines. The project examples, step-by-step guidelines and practical articles have always been excellent resources for designers of all education and experiences levels. With Graphics for Business, author, designer and teacher John McWade teaches the reader how to make their business look great. The book is not logo or corporate identity specific. In addition to logo design, McWade covers the creation of newsletters, stationery, sales pieces and forms, and charts, reports, calendars and maps. Still, the logo and identity section of the book (44 pages of the volume) explains logos very well and provides great examples of how to design lettermarks, wordmarks, monograms, ligatures and other forms of identities. Playing with type, words, shapes and illustrative elements are all presented in fun and well-illustrated manner. The book will be a great addition to the design library of anyone interested in producing a strong image for their business, or that of a client. - Jeff Fisher, writer of bLog-oMotives and the "Logo Notions" column at CreativeLatitude.com

4 of 4 found the following review helpful:

Another successful design book from Before & After Jun 13, 2007 By Jess
Yet another great book from the folks at Before & After. I have the Before & After Page Design book and subscribe to the PDF magazine. Even with all that, I still liked the addition of this book. It covers the usual business situations like newsletters, stationery, logos, forms and charts. The ideas illustrated and dissected here were found to be light bulb creating. I was able to apply a few of the tips right away to some projects I was working on at the time.

Some of the nuggets I enjoyed most were the comparison and discussion of what typefaces are best for what text that can be applied to all sorts of type, logo creation and thought process and the charts. The charts were not just your average pie charts, but great design elements.

Again, I'm impressed by another Before & After project. The illustrations and explanations help new and intermediate designers improve the craft. I'm sure seasoned professionals can pick up a few tips too.

5 of 6 found the following review helpful:

Great book for effective work Nov 21, 2005 By pietro-di-tricesimo "tutti libri"
I am a former graphic worker and I now teach this matter to students who have no ideas of the state of the art.
The book is professionnal and easy to use, and all examples are so helpfull to any people who need advices in business graphics.

See all 18 customer reviews on Amazon.com