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Before and After Graphics for Business

Before and After Graphics for Business
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Before and After Graphics for Business

 
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As the founder of the very first desktop publishing company (PageLab) and the publisher of Before and After magazine, John McWade knows graphics. He also knows business–and the depth of that knowledge comes through in every page of this handsome primer on creating effective business graphics! In these pages, a master of the medium shows you how to use today's tools to create business graphics that communicate your business's identity in a variety of forms. From creating charts, graphs, calendars, and maps to designing newsletters, creating various types of stationery, coming up with an identity, using photos to convey a message, and creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly designed volume shows you how to present your business to the world graphically. Best of all, you'll discover how to think visually–ensuring that your perceptions of your business are the world's perception of your business through the effective use of business graphics.

 
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Product Details
Author:John McWade
Paperback:208 pages
Publisher:Peachpit Press
Publication Date:April 17, 2005
Language:English
ISBN:0321334159
Package Length:8.9 inches
Package Width:6.9 inches
Package Height:0.5 inches
Package Weight:0.8 pounds
Average Customer Rating: based on 14 reviews

Customer Reviews
Average Customer Review:5.0
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5Must Have for designers or anyone  Apr 07, 2010
Fantastic design guidelines and know how...

I got this a as a reference for my Design library along with "Before & After: How to Design Cool Stuff (v. 2)".

Must have to anyone remotely interested in the subject...

5Another great book by B&A  Feb 22, 2010
This is a great read for those starting out in the graphic design field. It has many insights into what it takes to create a good graphic design project for business use. I highly recommend it!

1 of 1 found the following review helpful:

5Help for the design impaired!  May 01, 2009
This book is a fabulous tutorial for anyone needing graphics in their business. Chapters are short, easy to understand, with lots of clear pictures. The before and after style is especially nice, as it shows what is possible with very little effort.

4A great resource for designers and business owners alike!  Feb 28, 2009
"Graphics for Business" is a great resource for generating ideas for creative projects. Whether you're tasked with putting together a corporate newsletter, or coming up with a new logo and branding for a client, "Graphics for Business" is an invaluable resource and reference tool. I found the section on layouts particularly useful, and have gotten a lot of great ideas for newsletters and corporate reports. The ideas presented here could easily be utilized for other types of print design as well (flyers, resumes, etc.). This book is a collection of some of the best articles from the "Before & After" magazines by John McWade. Highly recommended for anyone that wants their publications to stand out from the pack!

5Leader of the Pack in Biz Design  Jan 30, 2009
Since the very first Macintosh computer was used for desktop design, John McWade has lead the industry showing how to actually design using desktop tools. He's the best; his stuff is real world; this book is excellent as is his 1st book and very popular magazine, Before & After. A must-have for your design library.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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