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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com

Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com
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Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com

 
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"Aaron Shepard has been more successful selling through Amazon than any other self publisher I know." -- Morris Rosenthal, author, "Print-on-Demand Book Publishing"

"Solid gold advice. . . . This book will give you the benefit of years worth of hard-earned experience." -- Steve Weber, author, "The Home-Based Bookstore"

"If you want to learn how to sell more books on Amazon, this is the best book on the subject." -- Stacie Vander Pol, author, "Top Self Publishing Firms"

"An essential read for anyone having to market a self-published or POD-published book." -- Jim Cox, Jim Cox Reports, March 2007

"A must read for any progressive self-publishing author." -- Dehanna Bailee, author, "The ABC's of POD"

"Truly great . . . . If your efforts are focused on Amazon, this is THE book." -- Thomas Nixon, Degree Press and SmallPress Blog

"Packed with practical techniques for today's savvy small publisher." -- Susan Daffron, Logical Expressions, Inc.

"Filled with details and tips obviously garnered from much tinkering and thinking." -- Barry Beckham, Beckham Publications Group

"Experience-laden recommendations." -- Kyra Hicks, author, "Black Threads"

"The perfect guide for the first time publisher, [with] just enough information to inform but not overwhelm." -- Cheryl Kirk, Expanding Books

"A must-have book: pertinent, unduplicated, current, authoritative, and well-written. . . . The best advice available." -- John Culleton, WexfordPress, and list co-moderator, Self-Publishing

"With low upfront costs, and simple procedures that don't require specialized software, it's a method that almost anyone can use." -- Sheila Ruth, Imaginator Press

"Written by an author, for authors, in a style that even head-in-the-cloud dreamers can act upon." -- Barry Tighe, Can Write Will Write

"Truly, if you're interested in selling via Amazon, you need to look at Aaron Shepard's book." -- Marion Gropen, Gropen Associates, and list co-moderator, Self-Publishing and Pub-Forum

"Without Aiming at Amazon, I simply would not be where I am now." -- William Linney, Armfield Academic Press

"Absorbing. . . . Aaron Shepard is a savvy marketer. . . . Shepard writes simply but skips the chirpiness that mars many self-help books." -- Marie Shear, The Freelancer (Editorial Freelancers Association newsletter), Sept.-Nov. 2007

"I've published ten other books through regular publishers, and this route is much more fun and rewarding!" -- Ellen Hodgson Brown, Third Millenium Press "Dramatically changed my direction and turned a money-losing hobby into a growing, profitable business doing what I love most." -- Charles Sheehan-Miles, Cincinnatus Press

"It gave me a business plan that was feasible, simple, low-cost and potentially VERY lucrative." -- Darcy Pattison, Mims House

"What Aaron has done is to identify, analyze, and tweak the key factors that contribute to profitable sales at Amazon.com." -- Roger C. Parker, author, Looking Good in Print, and Webmaster, Published and Profitable --Testimonials for "Aiming at Amazon"

 
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Product Details
Author:Aaron Shepard
Paperback:208 pages
Publisher:Shepard Publications
Publication Date:January 01, 2007
Language:English
ISBN:093849743X
Package Length:8.9 inches
Package Width:5.9 inches
Package Height:0.7 inches
Package Weight:0.6 pounds
Average Customer Rating: based on 133 reviews

Customer Reviews
Average Customer Review:5.0
Write an online review and share your thoughts with other customers.

5A Plan that Works  Jul 31, 2010
Forget bookstores, says the author. They are not receptive to small publishers. Amazon.com is the modern way to sell self-published books. There is a revolution going on--the desktop publishing revolution. If you can combine it with print-on-demand and online marketing, you have a plan that can work!

He tells you how to write a marketable book, how to format it, how to select and optimize a title and subtitle, how to craft a cover, how to prepare graphics. How to use Amazon to best advantage in marketing your book. Barnes & Noble too. Amazon can be a powerful selling machine, but you have to know how to use it.

He uses Lightning Source for printing and distributing his books, which may not be appropriate for you. But you can still benefit from his long experience as a successful self-publisher.

5Incredibly Useful  Jul 12, 2010
Watch Video Here: http://www.amazon.com/review/R2YMBKY2NRW9NX I bought both "POD for Profit" and "Aiming at Amazon" by Aaron Shepard and consider these two of the most valuable books I've ever bought.

4All-in-all a good book on POD book publishing for Amazon  Jul 06, 2010
Aiming at Amazon by Aaron Shepard is a good self-publishing book with the aims at selling on Amazon with the major focuses being on amazon.com as the author is American; though there is much about Amazon.co.uk, .ca and all the others, including the various commands in French, German, Japanese and a nice little appendix section - some of which is found in has other great book which i mention later.

I have the 2.1 version which i bought directly from amazon and part of the book are now out of date, (though nothing major like amazon.co.uk now has Authors Page)but such is technology which moves at rapid pace, know the author refers to his updates on his own website.

If you are into PRINT ON DEMAND selling (POD) and you're aiming at online sells via Amazon then this is the book for you, with lots of detail and info and author and publishers know-how on the things that matter - and what not do do. The author is honest in his little know-how of Kindle, but still offers his advice and points you in the right direction (cheers 4 that : )

I rate this book at 4, simply because i found POD for Profit by the same author (which i read last week) far better as overall POD printing, but as this book suggest, its aiming at Amazon! And does it very well.

All-in-all a good book on POD book publishing for Amazon

4Practical and Useful  Jun 13, 2010
In a world of too-breathless jive about social media and twittering yourself to fame, this book is in the zone of pragmatic, actionable advice that I, as a novice self-publisher, was looking for.

5Very Helpful!  May 06, 2010
Aaron Shepard's book, "Aiming at Amazon" allowed me to consider an alternative to the old, low paying, difficult way of publishing. I am writing my own non-fiction book and will Shepard's ideas on Lightning Source to publish and Amazon to market my book.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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