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Usually ships in 1-2 business days | | | | | | A complete guide to the process behind effective advertising design
Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.
Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies. | | | |
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| $50.00 | |
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| | Product Details | | Author: | Robin Landa | | Paperback: | 256 pages | | Publisher: | Wiley | | Publication Date: | June 09, 2004 | | Language: | English | | ISBN: | 0471428973 | | Product Width: | 213.5 centimeters | | Product Height: | 271.0 centimeters | | Product Weight: | 1.79 pounds | | Package Length: | 10.8 inches | | Package Width: | 8.4 inches | | Package Height: | 0.6 inches | | Package Weight: | 1.6 pounds | | Average Customer Rating: |  based on 6 reviews |
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| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
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Most Helpful Customer Reviews
6 of 6 found the following review helpful:
 Great starter for aspiring art directors. Jun 09, 2007
By Sean Trapani
"amiable analyzer"
I'm an advertising professor, and I've used Landa's "Advertising by Design" for three different classes when teaching an Introduction to Advertising Design course.
The book is clearly written, organized well and rich in contemporary examples. Landa does a good job of discussing the problem-solving aspects of the art director's daily grind. And she very quickly establishes that there is a significant difference between graphic design and advertising design.
In her next edition, I'd like to see a section dedicated to ideation, perhaps talking about SCAMPER, non-linear brainstorming and other tools to help the student develop a good conceptual foundation. But, overall, I would recommend this book without reservation.
5 of 5 found the following review helpful:
 Great info on designing ads Jun 03, 2004
Fantastic guide for idea generation, designing unified ad campaigns and creative approaches. Very valuable information and great examples of award-winning ads and ad campaigns. Really interesting info about ad history that I didn't learn in college!
3 of 3 found the following review helpful:
So helpful! Mar 19, 2006
By Kailey S.
Finally a book about advertising that helps the reader understand how to develop relevant concepts as well as design! There are so many great examples of concept categories and so much excellent info on how-to create a cohesive campaign. The info on guerilla advertising and TV is very helpful.
More modern and useful Jan 08, 2010
By Spring Daphne
I have many advertising books that sit uselessly on my shelf. This isn't one of them.
Too often, ad books discuss ancient history. Yes, they were highly influential, but I don't need to know what used to work back in the 1950's.
This book is filled with modern examples with clear elaborations on what works. This is definitely a good buy for art directors.
It's alright Mar 08, 2009
By Angela Grish
It has great images that really explain the text. It is an easy read, the author gives a good tone. It doesn't have much information on actual advertising research strategy, the back up support to the ad. I think that needs to be elaborated for students to understand it better.
See all 6 customer reviews on Amazon.com
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