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|  | |  | | | Advertising and Integrated Brand Promotion | | | | | SKU:
2150187 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. | | | |
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| $242.95 | |
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| $168.70
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| | Product Details | | Author: | Thomas O'Guinn | | Hardcover: | 726 pages | | Publisher: | South-Western College Pub | | Publication Date: | April 18, 2008 | | Language: | English | | ISBN: | 0324568622 | | Product Width: | 2.43 centimeters | | Product Height: | 2.75 centimeters | | Product Weight: | 0.04 pounds | | Package Length: | 11.0 inches | | Package Width: | 8.2 inches | | Package Height: | 1.3 inches | | Package Weight: | 4.25 pounds | | Average Customer Rating: |  based on 10 reviews |
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| | Customer Reviews | Average Customer Review: ( 10 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
2 of 2 found the following review helpful:
 This is a textbook? Oct 17, 2010
By Bon Bon
This isn't written like your ordinary textbook at all. It's informative and entertaining all at once. I've read plenty of dry academic textbooks in my life. This one breaks the mold. The author boldly chucks humor here and there. Each chapter reveals current trends and controversies within the marketing/advertising/business world.
This book offers:
-loads of current color ad's
-bold print terms to know (quick way to learn insider jargon)
-footnoted listings of author's sources (if inclined to look up)
-quick glance chapter objectives at beginning
-chapter summary at end (easy to reference when studying)
It's loaded with enough information for a newbie to demystify the advertising world. I'd recommend adding it as a reference book in your library even if you're not into advertising. It offers insight for entrepreneurs wanting to gain knowledge about how advertising firms work before you go looking for one to research, design, and carry out your advertising goals.
0 of 1 found the following review helpful:
Low price, high quality Sep 03, 2011
By Lyn09Z
I am very pleased with this book. I paid about $10 for it when i would have had to pay $170 for it at my bookstore. The book is in great condition, almost like new! It took a while to ship, though.
0 of 1 found the following review helpful:
 Great Condition Feb 20, 2011
By Nicolas
The book came faster than I was expecting. It is in great condition, plus it was sold at a great price!
0 of 1 found the following review helpful:
great deal/perfect shape Nov 19, 2010
By Returning to college student
Compared to College bookstores, this book was a great deal on Amazon. It came very quickly and was in perfect shape.
2 of 6 found the following review helpful:
Great Book May 04, 2008
By Beth B.
I have this as a reference book and I just love it. It's great to have in your personal design library.
See all 10 customer reviews on Amazon.com
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