ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
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Product Details
Author:
Thomas O'Guinn
Hardcover:
832 pages
Publisher:
South-Western College Pub
Publication Date:
January 21, 2005
ISBN:
0324289561
Package Length:
10.8 inches
Package Width:
8.4 inches
Package Height:
1.2 inches
Package Weight:
4.25 pounds
Average Customer Rating:
based on 1 reviews
Customer Reviews
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Great Book May 04, 2008 I have this as a reference book and I just love it. It's great to have in your personal design library.
based on 1 reviews
