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Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)

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Advertising Without an Agency : A Comprehensive Guide to Radio, Television, Print, Direct Mail, and Outdoor Advertising for Small Business (Psi Successful Business Library)

(8 customer reviews)

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Many small business owners sink thousands of dollars into advertising, only to find out they have made the wrong decisions based on misinformation from overzealous media sales representatives. Advertising Without an Agency will teach business owners how to identify their customers, write advertising copy, and use a variety of resources to achieve the optimum response to their efforts.
Advertising Without an Agency includes extensive information on radio, television, and print advertising. It will show business owners how to use interns, press releases, logos, and the Internet to promote their efforts. The book also includes worksheets on buying advertising space and time to be filled out by media representatives.
Identify your customer markets by age, gender, and zip code with Advertising Without an Agency. This book will show you the best way to structure your advertisements and how to track your results. If you are interested in cutting through the fluff about what you can do through advertising and want to learn how to do it, then this is the book for you.

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Product Details

Author:	Kathy J. Kobliski
Paperback:	145 pages
Publisher:	Oasis Pr
Publication Date:	1998-07
Language:	English
ISBN:	1555714293
Package Length:	10.0 inches
Package Width:	7.4 inches
Package Height:	0.5 inches
Package Weight:	0.85 pounds
Average Customer Rating:	based on 8 reviews

Customer Reviews

Average Customer Review: 4.0

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6 of 6 found the following review helpful:

I found this book very useful May 08, 2001
This book is always at arm's reach in my office. It is written in plain English, so that you don't have to be an advertising executive to put Kathy's methods to work. It takes a lot of the fear and mystery out of advertising and guides you step-by-step. Furthermore, Kathy is obviously well versed in all typres of media (TV, Radio, Outdoor, etc.) which is not always the case. This is helpful for the small business owner as he/she may not be able to afford TV but can afford Direct Mail. If you are unsure about any kind of advertising on the local level, this book is a must. You really will come away feeling confident that you can put together a successful advertising plan. I wish I had this book ten years ago when I was starting out. I would have had a working knowledge of advertising that employed common sense.

4 of 4 found the following review helpful:

A good investment... Mar 12, 2001
Great book! Gives advertisers all the inside secrets that take years to learn. Especially good is the section about how to get the most value from the advertising salespeople who call on you. Clearly written and fun to read.

3 of 4 found the following review helpful:

This book got me tuned in (no pun intended) Apr 10, 2000
I am the owner of a small business, having undertaken this after having retired from government work after many years. With a career background in government, I hardly brought advertising skills to my new venture. Like many other persons new to starting a small business, I probably have made some assumptions about where my sales can be based upon my personal (and uninformed) beliefs. In a format that is inviting to the beginner such as myself, this book has enlightened me as to nuances and strategies of advertising which I simply could not have conceptualized on my own. I am thus now in the position to make some rational and better - informed decisions with regard to advertising my retail operation. Good book !

6 of 7 found the following review helpful:

This book is a lifesaver! Dec 18, 1998
I own a small business and this book has helped me get through the confusion of advertising by myself. The worksheets took all the guesswork out of advertising on my own. I also have a better idea of how to work with sales reps when they approach me for commercials.You can tell from the way the book is written that the author really knows about business. I wish I had this book as a guide 5 years ago when I started out!

5 of 5 found the following review helpful:

This book will give you the edge over your competitor. Dec 18, 1998
I recently finished school and was in the process of opening an agency of my own, with only my wife for a part-time evening co-worker. This book helped me side step many costly mistakes that any beginner could easily make. The detail this book provided, exploring every aspect of the advertising process, is worth its weight in gold. Excellent job.