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Advertising: Principles and Practice (7th Edition)

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Advertising: Principles and Practice (7th Edition)

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For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.

List Price:	$177.33
Our Price:	$131.07 & this item ships for FREE with Super Saver Shipping.
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Product Details

Author:	William D. Wells
Hardcover:	624 pages
Publisher:	Prentice Hall
Publication Date:	May 29, 2005
Language:	English
ISBN:	0131465600
Package Length:	11.4 inches
Package Width:	8.8 inches
Package Height:	1.2 inches
Package Weight:	3.35 pounds
Average Customer Rating:	based on 7 reviews

Customer Reviews

Average Customer Review: 4.5

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0 of 1 found the following review helpful:

College course books Sep 29, 2008
Was very pleased with my purchased. Great price and book is in excellent condition.

0 of 1 found the following review helpful:

Great Purchase Sep 29, 2008
This book was great. It came in really good shape and I received it within days of my order!

0 of 1 found the following review helpful:

Great Bookd Sep 29, 2008
Book was exactly what i ordered. Arrived promtly with no issues at all. Would by from this buyer again.

0 of 3 found the following review helpful:

Advert Jun 20, 2008
This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.

0 of 4 found the following review helpful:

Advertising: Principles and Practice (7th Edition) Feb 14, 2008
Great price for a textbook, although they are rediculously overpriced to begin with. Very fast delivery. Cover (front and back) slightly warped, but serves the purpose.