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Usually ships in 1 business days | | Only 5 left in stock, order soon! | | | | | | The most comprehensive overview of advertising design strategies on the market today!
This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas.
• Best-selling design author has unique philosophy and expertise
• 1,500 full-color illustrations showcase outstanding advertising design from around the world
• Unique comparisons of print, web, TV and other campaigns—which techniques work best?
• Ideas for forging corporate identity through advertising | | | |
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| | Product Details | | Author: | Alex W. White | | Hardcover: | 224 pages | | Publisher: | Allworth Press | | Publication Date: | October 15, 2006 | | Language: | English | | ISBN: | 1581154658 | | Product Length: | 8.82 inches | | Product Width: | 0.78 inches | | Product Height: | 11.35 inches | | Product Weight: | 2.31 pounds | | Package Length: | 11.1 inches | | Package Width: | 8.6 inches | | Package Height: | 0.8 inches | | Package Weight: | 2.25 pounds | | Average Customer Rating: |  based on 8 reviews |
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| | Features | ISBN13: 9781581154658Condition: NewNotes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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| | Customer Reviews | Average Customer Review: ( 8 customer reviews )
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Most Helpful Customer Reviews
Very Useful Resource Mar 29, 2011
By N A Valerian
"N A Valerian"
Advertising and Typography are tricky to me so I needed a resource to help understand it. This book taught me that Advertising and Typography are in fact, tricky. There is a lot more stress placed on the perceived quality of a piece than what the actual quality of the piece could be. It makes sense. Every person is different and trying to find a way to reach a demographic which shares interests or perspective is nothing short of challenging/tricky. The book was a very useful resource for seeing the value in different parts of the process and understanding what part of the process you want to be most involved in. There were also a lot of examples of successful ads and what made them successful. It was interesting to see which ads were considered quality ads yet couldn't keep my interest simply because of content, or arrangement, or typesetting or color. A lot of factors are driving a good ad and good typography. I would recommend this book for someone who wants to learn a bit about the history of design and good principles for typography. I may read the section on typography again at some point, but all in all, not exactly a desk reference. There is a lot of useful information and it's a good way to learn terms and the single most outstanding point I see any design instruction try to make. Simple and Clean.
A Must Have for Your Design Book Collection Dec 10, 2009
By A. Vickers
"AVic"
I'm a graphic designer and art history major. I was personally recommended by one of my academic advisors to get this book to inspire me during this one year of brain block. This book inspired me and got me back on track. Whenever I am struggling with an idea, I go back to my book collection and review through some books and an idea pops up! Excellent book to keep!
I'm only on Chapter 2... Jun 11, 2009
By Blulizrd
I'm a graphic design student who was assigned this book for an Advertising Design class. I'm only into Chapter 2 and already know how much this book has to offer. I have told people that this is my favorite academic book of all time. Each full-color page offers designs, comments, and knowledge. I'm very impressed and will continue to read this book to learn - and for fun!
With your Ayer number one, text wrap the intitial caps and hang the punctuation Dec 26, 2008
By Robin Benson
If you understood my headline maybe you don't need this book as you've probably reached a level of deep typographic and design awareness but if your not quite sure then this fascinating title is well worth buying.
Every year there are several new books on design published and I tend to group them in two categories: over-designed with images afloat in a sea of white page space and (most annoyingly) small text type and even smaller captions so you can only read the book in sunlight. The other category includes books with good, solid, editorial perspectives that get to grips with the subject matter and present design concepts: practical and theoretical, with clarity in a well designed format. I think Alex White's book definitely falls into this latter group.
With 1500 plus illustrations the book is the opposite of those titles that seem to think that just a few large images will do. Nearly every spread has fourteen lines of text, either side of the gutter with the illustrations making a border round them. This main text sets out ad design concepts and the images show practical examples. Fortunately all the illustrative material is captioned. I did notice though, that on a few pages, with so many ad reproductions, some are too small to take in the point being made about the headline or design.
The three ad sections: Strategies; Design; Typography. They all basically cover print advertising and there is a short overview of billboards, TV, radio and web design. The section that really interested me was Typography. In sixty-five pages White packs in a remarkable amount of type knowledge, so much, in fact, that on first reading you'll probably miss a lot. For instance, on page 169, there is an ad by the great designer Herb Lubalin and next to it the same ad with a couple of vertical red lines added to show how Lubalin optically lined up the stacked headline. Page 198 has block of display text and on 199 the same text is vastly improved by using nine examples of typographic finesse. This sort of content is very typical of the practical ideas and suggestions throughout the book.
The title was designed by the author and well printed (with 175 screen) on gloss paper. Considering it is about design I thought it rather odd that the cover, title, imprint and contents pages were rather subdued in their presentation but a minor point when considering the wealth of information in all the other pages. White's book is just the thing to help you knock that bright idea into a classy graphic reality.
***SEE SOME INSIDE PAGES by clicking 'customer images' under the cover.
best book on how to apply graphic design principles! May 02, 2008
By Marina Von Koenig
"mvk"
I have seen many books explaining graphic design principles, but this one is the first to show their application in real life advertisement projects. Every unit is explained with the help of real life ads, good and bad, making it really easy to see the difference. The book is packed with examples, at least 10 - 15 images on each spread, each one accompanied by comments related to the topic discussed.
The author goes into detail of each technique saying where it can be applied with what effect.
I really enjoyed reading this book and it became not only a source of inspiration but a great reference material I keep on my desk.
See all 8 customer reviews on Amazon.com
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