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Usually ships in 1 business days | | | | | | How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white | | | |
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| | Product Details | | Author: | George Felton | | Paperback: | 256 pages | | Publisher: | W. W. Norton & Company | | Publication Date: | January 19, 2006 | | Language: | English | | ISBN: | 0393731596 | | Product Length: | 11.0 inches | | Product Width: | 8.5 inches | | Product Height: | 0.75 inches | | Product Weight: | 2.24 pounds | | Package Length: | 10.9 inches | | Package Width: | 8.5 inches | | Package Height: | 0.7 inches | | Package Weight: | 2.25 pounds | | Average Customer Rating: |  based on 13 reviews |
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| | Customer Reviews | Average Customer Review: ( 13 customer reviews )
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Most Helpful Customer Reviews
7 of 7 found the following review helpful:
 A great book Feb 10, 2001
For anyone that wants to know how to make great ads this book is a must have. Great for beginers and experts as well. It is hard to find good books on advertising and this one I recomend. It is very easy to read and understand and contains great information on all aspects of advertising.
8 of 9 found the following review helpful:
mr. felton rocks! Sep 14, 2005
By RollerDerbyRocks
i was lucky enough to have mr. george felton as a professor for copywriting. loved his class and loved his book. he teaches as well as he writes. our class was taught from his book by taking different excerpts from different chapters as lessons. both his class and his book have been first class all the way. a good book to read on advertising. it gives you a different perspective on the whole relm of the advertising industry. stellar book!
8 of 9 found the following review helpful:
You're not really an "ad guy" until you read this! Jul 26, 2001
I read this book 4 years ago and still refer to it when I'm in a slump or just want to generate new ideas. I would suggest this to anyone in the advertising business or anyone interested in learning how to concept. It really gives a fresh and new perspection on how to look at a product, and then how to write about it. It's simple, funny and keeps you wanting to read more. I know a lot of George's work, and found it just as entertaining as informational as his articles. George kicks some serious concepting [rear].
2 of 3 found the following review helpful:
One of the best books on advertising. Jun 26, 2006
By melcasdo
I have a huge library of books on advertising and copywriting, and I have to say, that this is one of my favorite books of all.
This and Hey Whipple top my list, although this is written more of in a textbook format than the other book. I can't understand why that other teenage review would give a negative review of this book, especially if he didn't understand it. Teenagers know everything, and when they don't understand something they put it down I guess.
Either way I can't stress enough how much i've learned from this book. It's a must-have, I repeat must-have if you are working in advertising today.
So good I won't resell it. Oct 31, 2011
By HT
"Henry"
I'm going to keep this forever just because it is so good, great content, and well organized. I'm not an advertising major, but I am self-employed so it provides lots of things I might not take into consideration now OR later. Great book for business people and self-employed even if you are not an advertising major.
See all 13 customer reviews on Amazon.com
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