|
|
 Best Sellers | | Home Advertising Campaign Strategy: A Guide to Marketing Communication Plans | |
|  | |  | | | Advertising Campaign Strategy: A Guide to Marketing Communication Plans | | | | | SKU:
VIN0324322712 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future. | | | |
List Price:
| $195.95 | |
Our Price:
| $142.49
& this item ships for FREE with Super Saver Shipping.
| |
You Save:
| $53.46 (27%)
|
| | |
|
| | Product Details | | Author: | Donald Parente | | Paperback: | 432 pages | | Publisher: | South-Western College Pub | | Publication Date: | September 13, 2005 | | Language: | English | | ISBN: | 0324322712 | | Product Width: | 162.0 centimeters | | Product Height: | 231.5 centimeters | | Product Weight: | 1.48 pounds | | Package Length: | 9.2 inches | | Package Width: | 6.3 inches | | Package Height: | 0.5 inches | | Package Weight: | 1.2 pounds | | Average Customer Rating: |  based on 6 reviews |
| |
| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
5 of 6 found the following review helpful:
Great Read for Marketing and Advertising Dec 12, 2001
By Allastir Hayes
This book is an excellent source for understanding Advertising from A to Z. This book teaches all the necessary elements for developing a successful advertising campaign, creating the plansbook, and then winning the client's business. It gives great examples, it easy to read, as well as, thought provoking. It is truly a great guide to Marketing Commuincation Plans. It is used in Clark Atlanta's MBA Program for Advertising and Promotion. It's definitely "On Point!"
1 of 1 found the following review helpful:
 Dry as Toast Sep 27, 2007
By Tessa & Aidan's Mommy
I am using this text for an intermediate-level advertising course and it is so incredibly tedious I think I might die. For every point there are endless paragraphs of explanations but very few examples. This leaves the reader feeling like he or she is reading a technical manual. I would not recommend this for any course unless the instructor was going to supplement with valuable lectures to illustrate this dry and dull text.
This Book Nov 01, 2010
By ev1059
This book was fairly expensive, but was very helpful toward the campaign project I had to use it for. It helped organize my group and I was the only one who had it, so we referred to it a lot. I would definitely recommend it to anyone that needed it for a campaigns class or just wants to know the process of organizing a campaign in advertising.
 Excellent and Helpful!!! Feb 23, 2006
By Jose M. Pena
This is a great book for ad student, professionals and amateurs. Is very compact with a lot of informatiion especially in ad estrategys and marketing. You can understand very well the concept of how it works the advertising and the marketing together in this complex topic of the advertising bussiness. Is a great deal!
0 of 2 found the following review helpful:
Happy Oct 16, 2009
By Olivia John
The book came quickly and in pretty good shape. Little to no markings. Overall a good buy.
See all 6 customer reviews on Amazon.com
| |
| |
| |  | |  |
|
Recently Viewed | You may also like ... |
|
|
