A print media roadmap for an information age.(websites): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1999. The length of the article is 1523 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial institutions could obtain the advantages presented by a website only if customers are informed of their existence. A website should be launched with publicity to encourage customers to visit the site. Financial institutions such as banks should commission the help of Web search engines as Yahoo or AOL, and send out newsletters that would disseminate information about the website. These newsletters could also be posted on the website.

Citation Details
Title: A print media roadmap for an information age.(websites)
Author: Jim Larranaga
Publication: Bank Marketing (Magazine/Journal)
Date: March 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 3 Page: 27(3)

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