 | |  | | | 2008 Thumbnail Media Planner | | | | | SKU:
0978511735 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 2 left in stock, order soon! | | | | | | The 2008 Thumbnail Media Planner is a 104 page pocket reference of key marketing and media data, including 2008 media cost forecasts for all major media, including television (network, cable & spot); radio (network & spot); magazines, newspapers, internet, out of home, direct mail, non traditional media. In addition, the Planner includes a Top 100 Market Planner in spreadsheet form, showing population characteristics and media costs by market. The Thumbnail Media Planner is used to develop quick media plan concepts, answer questions in meetings, and as a general reference for marketing and advertising people, entrepreneurs, and academics. | | | |
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| | Product Details | | Author: | Ronald Geskey | | Paperback: | 104 pages | | Publisher: | 2020:Marketing Communications LL | | Publication Date: | January 04, 2008 | | ISBN: | 0978511735 | | Package Length: | 6.7 inches | | Package Width: | 4.2 inches | | Package Height: | 0.3 inches | | Package Weight: | 0.2 pounds | | Average Customer Rating: |  based on 2 reviews |
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| | Customer Reviews | Average Customer Review: ( 2 customer reviews )
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Most Helpful Customer Reviews
Great value for anyone who sketches media plans on the fly Feb 07, 2008
By The Masked Reviewer
I create full web marketing plans for my clients who want to break into the Internet via the web with a focus on search marketing and call-to-action oriented content. This little book takes note of several emerging Internet-based marketing trends.
With insights and latest data on the full range of media, including TV, radio, internet (incl. rich media), outdoor and much more, plus Top 100 Markets, at-a-glance section organization, and a helpful glossary, this pocket-sized reference is a quick, lightweight companion on the way to the office, cab or flight. Take it to the hotel and review before the big client meeting. There are tons of ways to make the most of this handy tool. I've seen how it can make the difference when quick numbers and insights are what's needed to sketch out a media buying plan.
0 of 1 found the following review helpful:
Customer Comments Feb 05, 2008
By Ad Man
"Ron"
Awesome! Thanks Ron. Just in time. I'm looking forward to buying other things from your store. I appreciate it. We just landed a major national media account with stores in 15 media markets, and for a small agency, data costs are just sky high. This is great.
Margaret, Media Planning/Buying Service
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