In fact, this book is so packed with creative ideas for marketing books that it's easy to make it part of your marketing campaign. Everything from book cover design and redesign tips, to web site listings in directories and search engines, to getting yourself onto television programs (even news programs sell books) is covered. Simply make a commitment to implement two ideas from this book each week for a few months, and watch your sales soar!

What I love the most about 1001 WAYS TO MARKET YOUR BOOKS is the way it inspires me to ask myself, "What am I willing to do to promote my book?" Kremer makes the point that any good book can become successful when it is properly promoted so buyers know what it's about, why they need it, and how they can buy it.

If you are looking for the very best reference on promoting books, look no further. This is it!

117 of 136 found the following review helpful:


stimulating ... but you need time, patience and a plan  Dec 12, 2004 By mark harlan "http://www.RedsDeal.com"
i was writing "winning at internet poker for dummies" for wiley and my agent recommended this book when i asked what i could do to help promote my title ... so i'm coming from a sort-of weird angle; monster publishing house with an established name, new author trying to figure out how to sell more books.

"1001 ways ..." is written, at its heart, for publishers, and *especially* self-publishers. as others have mentioned here, it's a tad less valuable for authors.

the good news is it's jammed full of ideas, tricks, tips and techniques ... and at 700 pages, there are a ton of them ... something in here will help you, i guarantee it.

the bad news is that a larger-than-you-would-expect amount of information is conflicting (e.g. "start at the top when trying to get reviews on your books, one review at the top offsets thousands at the bottom," ... several pages later, "you need to start at the bottom of the media chain for reviews, you're most likely to get success there." "send all your review copies by overnight express" then later, "don't bother with expressing your drafts, it's a waste of money."), some strange (e.g. "do a book signing in a donut shop") and, as with any book of size, a lot that's just not applicable to you ...

worse, there isn't an overlying set of plans ... nothing that says, "if you're this kind of publisher, read this and this, but ignore that," "if you're an author doing how-to books, ignore anything we mention about this," "if you have a budget of this much, you should focus only on these things."

so the combo of a nearly infinite amount of information, crossed with no overlying skeletal plan, can make the book tedious and time consuming. reading it reminds me of eating dinner with a really smart friend -- you ask her a question, and then just listen to her go on and on and on with no apparent purpose; or even memory of what she's just said.

then too, i ordered a brand new copy from amazon and it's copywritten 1998. that's a bit too old, especially if you need contact names.

the good news is that mr. kremer keeps an update on his web pages. the bad news is it means you have to sit with a book by your computer as you go back and forth to do anything fairly serious (and worse, you [are recommended] more of mr. kremer's services whilst you're on the site).

so should you get it? sure. but be prepared to spend time and you've *got* to put your thinking cap on and think about you. narrow your focus, narrow your plan, pick and choose to suit your style (he says this in the book, later he says, "don't be afraid to try multiple different ideas." argh.)

if you don't have a lot of time. if you don't have a lot of energy. and especially if you think you've found another book that is more applicable to your specific situation, buy that instead. it'll save you the aggravation.

thanks for reading.
[...]

18 of 19 found the following review helpful:


A Must  Aug 29, 2000 By A. Petrotchenkov
"1001 Ways to Market Your Book" is the single best reference for authors and book publishers I have ever read. This should be on the bookshelf of every author, publisher, and bookseller who really want a successful book. John Kremer describes far more than 1,001 ideas, tips and suggestions for marketing books. This is a must-have reference.

21 of 23 found the following review helpful:


from a small publisher and author  May 14, 2000 By Bernadette A. Moyer
I have had this title for quite sometime and I use it as a reference book. I think this is the single best book for the want to be author/publisher to the established author/ publisher. Many times I have been confronted by someone who is thinking of self publishing. This is the book that I suggest each and every time! Like a reference book, you will find helpful hints, ideas and contact information. If you are new to the business this title will aid in guiding you to thinking of the many aspects of the book business. It also will aid in defining some of the many avenues in marketing. 1001 Ways to Market Your Book is a title you will keep on your bookshelf as I have!

9 of 9 found the following review helpful:


The best book on book marketing  Dec 02, 2001 By Ted Lea
Reviewed by Ted Lea, author of "When I Grow Up I'm Going to be a Millionaire (A Children's Guide to Mutual Funds)". This book has helped us sell many books - it is loaded with ideas both for authors and publishers. It could take a lifetime to follow up on all the recommendations and suggestions that John Kremer has provided. If you are an author - buy it, read it and read it again over and over again. Great stuff.

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