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PA-106100-FAL-11353 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition. | | | |
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| | Product Details | | Author: | Edgar A. Falk | | Paperback: | 304 pages | | Publisher: | Prentice Hall Press | | Publication Date: | September 30, 2003 | | Language: | English | | ISBN: | 0735203431 | | Product Length: | 9.08 inches | | Product Width: | 5.92 inches | | Product Height: | 0.87 inches | | Product Weight: | 1.15 pounds | | Package Length: | 8.9 inches | | Package Width: | 5.8 inches | | Package Height: | 1.0 inches | | Package Weight: | 1.15 pounds | | Average Customer Rating: |  based on 10 reviews |
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| | Customer Reviews | Average Customer Review: ( 10 customer reviews )
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Most Helpful Customer Reviews
24 of 25 found the following review helpful:
 Very basic information Aug 28, 1998
I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.
42 of 48 found the following review helpful:
 Very shallow coverage Nov 29, 1998
If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.
18 of 20 found the following review helpful:
Not very innovative... Jan 29, 2005
By Shellie
"Shellie"
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
23 of 27 found the following review helpful:
 A real meat and potatoes book for the truly hungry Apr 30, 1998
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.
7 of 7 found the following review helpful:
 A book for reference, not dependence May 20, 2006
By Michael MacDonald
"Gadget Connoisseur"
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
See all 10 customer reviews on Amazon.com
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