100 best TV commercials.(includes related article on CEO involvement in corporate advertising): An article from: Chief Executive (U.S.)

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From the supplier: The advertisements listed in the book 'The 100 Best TV Commercials and Why They Worked' are all fresh, well executed and compelling concepts that have attracted the attention of an American audience that views roughly 24,000 commercials annually. The ads, which prove that there are innumerable ways to tell a story, are either wishful, touching, seductive or outrageously funny. They were acknowledged for the aesthetic manner in which they presented a strong selling position in a fresh, engaging, surprising and uniquely convincing way. An analysis of eight of these commercials, including those for Nike, Federal Express and Apple Computer, indicates that the success of some ads may be attributed to the involvement of the CEO with the advertising or creative process.

Citation Details
Title: 100 best TV commercials.(includes related article on CEO involvement in corporate advertising)
Author: Bernice Kanner
Publication: Chief Executive (U.S.) (Magazine/Journal)
Date: June 1, 1999
Publisher: Chief Executive Publishing
Issue: 145 Page: 48(7)

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